Bob Stutz has had a storied profession with enterprise software business, including stints at Siebel Systems, SAP, Microsoft and Salesforce. He revealed on Facebook recently that he’s leaving his job as head of the Salesforce Marketing Cloud and heading back to SAP as president of client experience.
Constellation Research creator and primary expert Ray Wang states that Stutz has a reputation for taking companies to the next level. He helped put Microsoft CRM on the map (although it still had simply 2.7%market share in 2018, according to Gartner) and he helped move the needle at Salesforce Marketing Cloud.
” Stutz was the factor Salesforce might grow in the Marketing Cloud and analytics areas. He fixed a great deal of the fundamental architectural and development issues at Salesforce, and he did most of the huge work in the first 12 months. He got the acquisitions going, as well,” Wang informed TechCrunch. He added, “ SAP has a big portfolio, from CallidusCloud to Hybris to Qualtrics, to put together. Bob is the guy you generate to take a team to the next level.”
Brent Leary, who is a veteran CRM industry watcher, says the relocation makes a lot of sense for SAP. “Having Bob go back to head up their Consumer Experience organisation is a huge win for SAP. He’s been everywhere, and everywhere he’s been was better for it. And going back to SAP at this particular time might be his most significant challenge, however he’s the right person for this specific challenge,” Leary said.
The relocation comes versus the background of great deals of modifications going on at the German software application giant. Long-time CEO Costs McDermott recently announced he was stepping down, which Jennifer Morgan and Christian Klein would be changing him as co-CEOs. Earlier this year, the company saw a line of other long-time executives and board members head out the door, including SAP SuccessFactors COO Brigette McInnis-Day; Robert Enslin, president of its cloud organisation and a board member; CTO Björn Goerke; and Bernd Leukert, a member of the executive board.
Having Stutz on board might help stabilize the circumstance rather, as he brings more than 25 years of strong software business experience to bear upon the company.