Social network acronyms are the airport codes of the Web. You need to understand them to get where you’re going, and you usually have to choose them up on the fly.

We have actually all experienced that uncomfortable moment when we have no idea what coded language people are talking. Worse is when you get it wrong. Every workplace employs somebody who thinks WTF stands for Wednesday, Thursday, Friday.

To assist you break the code, we’ve collected the leading social networks acronyms, initialisms, and abbreviations every online marketer ought to understand. They’re gotten into 4 classifications:

  • Network particular abbreviations
  • Service particular social networks acronyms and abbreviations
  • Technical acronyms and abbreviations used on social networks
  • Gen Z social networks acronyms and abbreviations

So, WYD RN? It’s time to up your social vocabulary FTW.

Reward: Get the step-by-step social networks technique guide with pro ideas on how to grow your social media existence.

Network specific abbreviations

FB: Facebook


G : Google


IG: Instagram


LI: LinkedIn


TW: Twitter


YT: YouTube

DM: Direct Message


On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” somebody’s DMs by sending out a private message.

MT: Customized Tweet


Tweets that begin with MT show that the Tweeter has actually modified the content they’re retweeting for brevity or other factors. Also called a Quote Tweet.

PM: Private Message


Personal messages are the very same as direct messages. If someone asks you to PM them, they’re basically asking to move a public convo into the personal realm.

RT: Retweet


Instead of striking the retweet button, or retweeting with a remark, some Twitter users repost a tweet and use “RT” plus the user’s deal with for attribution.

social media acronyms

Popular social media acronyms and abbreviations

AMA: Ask Me Anything


AMAs are social question and response sessions. Companies and brand agents host typically host AMAs on Twitter, Reddit, or in a live stream.

It’s OCCURRING! Our AMA is beginning now on Reddit! We’ll begin addressing questions at 1 pm EST. Get your questions prepared and join us here: https://t.co/Emo2GeuwTi

— Wendy’s (@Wendys) December 14, 2017

BRB: Be Right Back


This antique from the chat online forum period discovers its way back on social when the right celebration requires it.

brb altering my name to Netflib

— Netflix US (@netflix) June 11, 2018

BTS: Behind the Scenes


Offer your fans a behind-the-scenes look at your brand name with this shorthand.

Day 2: LIVE from #LAX w/ our Panasonic Technical Services Group. #BTS #PTS #PanasonicAvionics #PanasonicJobs

Published by Life at Panasonic Avionics on Thursday, March 8, 2018

BTW: By The Method


A shortened method to add additional details, go on a tangent, or throw some shade.

BTW, Hutchinson now requires waivers if he were to be re-assigned to Marlies. Also, Stimulates not qualified to play for the Marlies in the playoffs and would require waivers to be sent out down. So, it would appear, 3 goalies from here on in for TOR. Marlies lose their No. 1. https://t.co/Eg3uDFyYc9

— Bob McKenzie (@TSNBobMcKenzie) April 5, 2019

DYK: Did You Know


Did you know the DYK abbreviation is a great way to offer a fun fact?

ELI5: Discuss It To Me Like I’m 5


To put it just, this popular-on-Reddit abbreviation requires a straightforward description of something complex.

FBF: Flashback Friday


FBF is a method to toss it back to the past on a Friday.

FOMO: Fear Of Missing Out


If you have not become aware of FOMO, you have actually been losing out. This social-bred fear reveals the stress and anxiety of lack. For homebodies there’s the antonym acronym JOMO, which indicates Happiness of Missing Out.

Everybody is saying Fomo. What is Fomo? I need to know so I can take part. Please assist me.

— Trevor Noah (@Trevornoah) November 13, 2012

FTW: For The Win


An in some cases genuine, often ironical, acclamation utilized at the end of a post.

FTW! #DoItBig pic.twitter.com/XWSG7ZNKXy

— New Orleans Pelicans (@PelicansNBA) March 22, 2018

FYI: For Your Information


Simply FYI, this useful abbreviation is typically (however not always) delivered with a hint of sass.

H/T: Hat Tip


Often simply HT, a hat pointer is a virtual nod that credits an original source for intel or an image.

ICYMI: In Case You Missed It


A re-up of content or news that may have been missed in the long lasting blitz that is social media.

ICYMI: Sephora is the response to whatever???????? Tag a Charm Expert member who would have nailed this. @Jeopardy pic.twitter.com/kEzwPX2eF8

— Sephora (@Sephora) May 9, 2018

IMO/IMHO: In My Viewpoint/ In My Humble Viewpoint


A disclaimer for a hot take on something. Viewpoints are divided on whether the H means simple or sincere. IMHO, why would anybody be sharing their dishonest opinion?

chimps always spark happiness IMHO

— Netflix United States (@netflix) January 25, 2019

IRL: In Real Life


Sticklers will insist that the Web is reality, and far from keyboard (AFK) is a much better method to describe things that happen offline. But IRL is also used periodically to take a jab at the fronting that’s done on social networks.

Are you enjoying the #SuperBlueBloodMoon #IRL or live online? It’s taking place now, so don’t miss it! Earth will continue to obstruct the Sun’s light, casting a reddish shade onto the Moon till around 9: 07 am ET/6: 07 am PT. Have a look: https://t.co/r6X6SoMfLn pic.twitter.com/J9UfDz2NTF

— NASA (@NASA) January 31, 2018

LMK: Let Me Know


When somebody utilizes this, they’re usually waiting on feedback.

Please lmk what you ‘d most like improved/fixed about your Tesla. Thanks!

— Elon Musk (@elonmusk) November 9, 2018

NBD: No Big Offer


Often used as a simple boast for something that is actually a huge deal.

Simply strolling on air … NBD. #AGT pic.twitter.com/s6g1rgHPWz

— America’s Got Skill (@AGT) July 9, 2015

NSFW: Not Safe For Work


This one is literally not safe for work. Hesitate prior to utilizing it on a corporate account. Here are a few other words to avoid, too.

WFH: Working From Home


Frequently used in online talks with coworkers, however beneficial for social networks too.

#NSFW unless you’re #WFH Dirt is #NowOnNetflix pic.twitter.com/IhfRPJeRWa

— Netflix United States (@netflix) September 13, 2014

SMH: Shaking My Head


For the times when it’s essential people know that you’re shaking your head behind that screen.

Couldn’t even do it in every burger. smh

— Wendy’s (@Wendys) May 29, 2018

TBH: To Be Sincere


Abbreviated cushioning for a modest flex or an unfavorable opinion.

TBH, we have actually constantly been on a first-name basis with Dunkin’. #NationalCoffeeDay pic.twitter.com/G0E1apUVde

— JetBlue Airways (@JetBlue) September 29, 2018

TBT: Throwback Thursday


Social network’s designated day of nostalgia.

TFW: That Feeling When


Precedes an often relatable experience, generally accompanied by a meme.

TFW yo beef’s still frozen pic.twitter.com/C0lgiNo9Ca

— Wendy’s (@Wendys) May 8, 2018

TGIF: Thank God It’s Friday


Because everybody’s working for the weekend.

TGIF: Thank Goodness It’s FLY-day!

Posted by Japan Airlines on Thursday, November 23, 2017

TL; DR: Too Long; Didn’t Check Out


Normally used to offer a pithy summary on something too prolonged for Internet attention spans.

Long story brief: ‘TL; DR’ is now in the dictionary. https://t.co/JM5L4uY6CI pic.twitter.com/UhQF0IfOk9

— Merriam-Webster (@MerriamWebster) September 4, 2018

WBW: Wayback Wednesday


Wayback Wednesday takes a trip down memory lane on bulge day.

Some views never ever get old. #ClassicMini #WBW #Heritage pic.twitter.com/TqkBfjb3zi

— MINI USA (@MINIUSA) September 12, 2018

social media acronyms

Business specific social networks acronyms and abbreviations

B2B: Business To Service


Shorthand for a company with business-facing top priorities.

B2C: Service To Customer


Describes a business that uses service or products straight to customers.

CMGR: Neighborhood Manager


Neighborhood supervisors cultivate a brand’s relationships on social networks. Not to be confused with social networks managers, neighborhood managers engage and nurture the company’s neighborhood.

CTA: Call To Action


A call-to-action is a verbal, composed, or visual timely. It provides individuals a regulation on what to do next, whether that’s “Sign up,” “Subscribe,” or “Call us today.”

Here’s how to write a reliable CTA

KPI: Key Performance Indicator


A key performance indicator is a broad measurement that tracks how successfully a business is accomplishing its goals.

These are the Social Network KPIs That You Can’t Ignore.

ROI: Roi


Return on financial investment steps just how much earnings is provided for provided corporate initiatives. ROI is one of the most typical methods companies assess the success of campaigns and ventures. Discover how to track and enhance your social media ROI.

SEM: Browse Engine Marketing


Online search engine marketing describes a technique of marketing on the Internet that involves purchasing advertisements on search engines in order to increase website traffic.

SEO: Browse Engine Optimization


Seo aims to improve organic search engine results and increase the exposure of material on the web.

SERP: Search Engine Outcomes Page


These are the paid and natural page results that are shown by a search engine after a user carries out a search.

SMB: Little and Midsize Companies


Small companies are classified as businesses with less than 50 employees, while midsize (or medium-sized) organisations generally have less than250 They also are in some cases described as small and midsize enterprises (SMEs).

SMP: Social Network Platform


An abbreviation that is in some cases used to refer to the site of a particular social media network.

SMM: Social Media Marketing


The practice of increasing brand name awareness and consideration on social media, with the goal of structure relationships and creating leads.

SMO: Social Media Optimization


Comparable to SMM, social media optimization involves making use of the appropriate platforms for brand marketing.

SoLoMo: Social, Local, Mobile


Social, regional, mobile explains the convergence of mobile and locally targeted social networks marketing that’s grown in appeal thanks to geo-location technology.

SRP: Social Relationship Platform


An SRP is a central platform that utilizes enterprise-grade innovation to allow companies to release on several social networks websites, along with monitor, moderate, and examine.

Searching for an example? Look no further: Hootsuite is a social relationship platform.

TOS: Regards To Service


The terms of service are the legal rules users consent to follow to utilize a social platform.

UGC: User-Generated Content


User-generated content refers to any material, such as posts, images, or videos, that is shared by the end users of a social networks platform or other website.

WOM: Word Of Mouth


Word-of-mouth marketing refers to the buzz and viral death of brand discussion online through the active encouragement of a company.

social media acronyms

Technical acronyms and abbreviations used on social networks

API: Application Shows Interface


An API is a set of tools, definitions, and procedures that permits software application developers to backend one system with another. For circumstances, Google Maps has APIs readily available for web browser and app combination, so that different business can incorporate map innovation.

CMS: Content Management System


A content management system is a platform that hosts the production and management of digital content. Popular content management systems include WordPress, Joomla, and Drupal.

CPC: Expense Per Click


Likewise referred to as pay per click (PPC), expense per click describes the price an advertiser spends for each click earned on a campaign.

CR: Conversion Rate


The conversion rate determines the portion of individuals who have taken an action on your campaign such as views, registrations, downloads, purchases. Conversions are a crucial metric when it concerns calculating ROI.

CRO: Conversion Rate Optimization


Conversion rate optimization describes steps required to improve conversions.

CTR: Click-Through Rate


A click-through rate represents the percentage of people who click on a link after existing with the option.

CX: Customer Experience


Customer experience describes the relationship a consumer has with a company through different interactions and touchpoints. Mapping out the consumer journey is a good method to ensure a consumer will have a great experience with your business.

ESP: Email Service Supplier

In easy terms, an ESP is a third-party business that offers email services, such as newsletter release or marketing projects. Popular companies include MailChimp, Continuous Contact, and Drip.

GA: Google Analytics


Google Analytics is an analytics platform for sites. Tools permit online marketers to track site visitors, referrals, bounce rates, and more. Read our guide to tracking Google Analytics

PV: Page Views


Page views is a tally of the number of visitors have arrived on an offered page. Total page views statistics typically tracked along with distinct page views.

RSS: Rich Website Summary


Also known as: Truly Basic Syndication, RSS is a format for syndicating web material. Podcasts, blog sites, and publishers rely on RSS feeds to share their content with a large audience.

Have A Look At The Hootsuite Syndicator

Saas: Software As A Service


Software as a service refers to cloud-based applications that are available to consumers online. It’s often likewise referred to as “on-demand software application” or software application plus services.” Examples include email and calendar apps, and Hootsuite.

SOV: Share Of Voice


Share of voice determines the quantity of direct exposure a company owns compared to its competitors. Social share of voice, on the other hand, determines brand exposure based upon social discussion about a company.

UI: User Interface


A user interface is the visual part of a system that’s been developed for end users. It’s where human beings and makers fulfill.

URL: Uniform Resource Locator


A URL is the international web address of website or page.

UV: Special Views


Distinct views are the number of private audiences of a page, video, or image. For example, if a single user views something 10 times, it will register as 10 views and one distinct view.

UX: User Experience


In digital style, user experience takes a look at how successfully individuals interface with systems such as websites or applications. Great UX aims to understand users’ worths, requirements, capabilities, and barriers.

social media acronyms

Gen Z social networks acronyms and abbreviations

To connect with Gen Zers on social networks, you have actually in some cases go to speak their language.

411: Details


If you have actually got the 411, you know what’s up.

AF: As F——


Emphatic punctuation for an observation, i.e. I’m starving AF.

BAE: Prior To Anybody Else


Affectionate term for someone’s sweetheart, sweetheart, or crush.

BC: Since


‘Cause BC is just simpler.

FFS: For F——‘s Sake


Simply overall exasperation.

FML: F—— My Life


Frequently used prior to or after a regrettable anecdote.

FWIW: For What It’s Worth


A method to chip in one’s 2 cents.

HMU: Strike Me Up


Call me, get in touch, slide into my DMs, and so on

IDK: I Do Not Know


If you do not understand what this indicates, IDK how to assist you.

ILY: I Love You


Also appropriate are hearts and blow-kiss emojis.

ISO: Looking For


Frequently used in forums and groups where things are gotten, offered, or exchanged.

JK: Just Kidding


A handy add-on for when the joke’s not obvious.

JTM: Just the Messenger


Shorthand to suggest that you’re not the source of the info you’re sharing. Typically used in groups and message boards.

LMAO: Chuckling My A—- Off


For when chuckling generally does not cut it.

LOL: Laughing Aloud


Since we can’t hear your laughter on the Web.

NVM: Nevermind


Just, forget it.

NYT: Name Your Trade


Used in groups and online forums where exchanges are made. Has misled lots of to assume The New York Times remains in extremely high demand.

Obv: Certainly


Obvs goes without saying.

OH: Overheard


Precedes a direct quote or paraphrase got from eavesdropping.

OMG: Oh My God


Or “Oh My Goodness” for the non-blasphemous folks.

OMW: On My Way


Means someone is coming IRL.

Pls: Please


Please, sans vowels.

PSA: Civil Service Statement


A method to transmit a message considered valuable to the general public.

Registered Nurse: Right Now


A real-time mood, i.e. So hungry registered nurse You can also ask someone WYD RN? (What you doing today?).

ROFL: Rolling On The Floor Laughing


A complete degree above LMAO.

SRSLY: Seriously


For serious incredulity.

TIL: Today I Found Out


An opening for sharing a new little bit of understanding, originated from a Reddit forum of the same name.

TMI: Too Much Details


Either used before providing excessive information (i.e. “this may be TMI, but …”), or to tell someone they have (i.e. Ew! TMI).

TY: Thank You


Or thx.

WTF: What The F——


Seriously, WTF.

YW: You’re Invite


Don’t discuss it with more letters than needed.

social media acronyms

Wanting to include more lingo to your social vocabulary? Take a look at our social networks glossary

DYK Hootsuite makes SMM much easier and quicker? Arrange, make up, and release posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Attempt it totally free registered nurse.

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