The State Of Cloud Service Intelligence, 2019

The State Of Cloud Service Intelligence, 2019

An all-time high 48% of organizations say cloud BI is either “critical” or “very important” to their operations in 2019. Marketing & Sales place the greatest importance on cloud BI in 2019. Small organizations of 100 employees or less are the most enthusiastic, perennial adopters and supporters of cloud BI. The most preferred cloud BI…

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  • An all-time high 48%of organizations say cloud BI is either “critical” or “very important” to their operations in 2019.
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  • Marketing & Sales place the greatest importance on cloud BI in 2019.
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  • Small organizations of 100 employees or less are the most enthusiastic, perennial adopters and supporters of cloud BI.
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  • The most preferred cloud BI providers are Amazon Web Services and Microsoft Azure.
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These and other insights are from Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study. The 8th annual report focuses on end-user deployment trends and attitudes toward cloud computing and business intelligence (BI), defined as the technologies, tools, and solutions that rely on one or more cloud deployment models. What makes the study noteworthy is the depth of focus around the perceived benefits and barriers for cloud BI, the importance of cloud BI, and current and planned usage.

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“We began tracking and analyzing the cloud BI market dynamic in 2012 when adoption was nascent. Since that time, deployments of public cloud BI applications are increasing, with organizations citing substantial benefits versus traditional on-premises implementations,” said Howard Dresner, founder, and chief research officer at Dresner Advisory Services. Please see page 10 of the study for specifics on the methodology.

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Key insights gained from the report include the following:

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  • An all-time high 48%of organizations say cloud BI is either “critical” or “very important” to their operations in 2019. Organizations have more confidence in cloud BI than ever before, according to the study’s results. 2019 is seeing a sharp upturn in cloud BI’s importance, driven by the trust and credibility organizations have for accessing, analyzing and storing sensitive company data on cloud platforms running BI applications.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • Marketing & Sales place the greatest importance on cloud BI in 2019. Business Intelligence Competency Centers (BICC) and IT departments have an above-average interest in cloud BI as well, with their combined critical and very important scores being over 50%. Dresner’s research team found that Operations had the greatest duality of scores, with critical and not important being reported at comparable levels for this functional area. Dresner’s analysis indicates Operations departments often rely on cloud BI to benchmark and improve existing processes while re-engineering legacy process areas.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • Small organizations of 100 employees or less are the most enthusiastic, perennial adopters and supporters of cloud BI. As has been the case in previous years’ studies, small organizations are leading all others in adopting cloud BI systems and platforms. Perceived importance declines only slightly in mid-sized organizations (101-1,000 employees) and some large organizations (1,001-5,000 employees), where minimum scores of important offset declines in critical
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • The retail/wholesale industry considers cloud BI the most important, followed by technology and advertising industries. Organizations competing in the retail/wholesale industry see the greatest value in adopting cloud BI to gain insights into improving their customer experiences and streamlining supply chains. Technology and advertising industries are industries that also see cloud BI as very important to their operations. Just over 30%of respondents in the education industry see cloud BI as very important.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • R&D departments are the most prolific users of cloud BI systems today, followed by Marketing & Sales. The study highlights that R&D leading all other departments in existing cloud BI use reflects broader potential use cases being evaluated in2019 Marketing & Sales is the next most prolific department using cloud BI systems.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • Finance leads all others in their adoption of private cloud BI platforms, rivaling IT in their lack of adoption for public clouds. R&D departments are the next most likely to be relying on private clouds currently. Marketing and Sales are the most likely to take a balanced approach to private and public cloud adoption, equally adopting private and public cloud BI.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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    .

  • Advanced visualization, support for ad-hoc queries, personalized dashboards, and data integration/data quality tools/ETL tools are the four most popular cloud BI requirements in 2019. Dresner’s research team found the lowest-ranked cloud BI feature priorities in 2019 are social media analysis, complex event processing, big data, text analytics, and natural language analytics. This years’ analysis of most and least popular cloud BI requirements closely mirror traditional BI feature requirements.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • Marketing and Sales have the greatest interest in several of the most-required features including personalized dashboards, data discovery, data catalog, collaborative support, and natural language analytics. Marketing & Sales also have the highest level of interest in the ability to write to transactional applications. R&D leads interest in ad-hoc query, big data, text analytics, and social media analytics.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • The Retail/Wholesale industry leads interest in several features including ad-hoc query, dashboards, data integration, data discovery, production reporting, search interface, data catalog, and ability to write to transactional systems. Technology organizations give the highest score to advanced visualization and end-user self-service. Healthcare respondents prioritize data mining, end-user data blending, and location analytics, the latter likely for asset tracking purposes. In-memory support scores highest with Financial Services respondent organizations.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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  • Marketing & Sales rely on a broader base of third party data connectors to get greater value from their cloud BI systems than their peers. The greater the scale, scope and depth of third-party connectors and integrations, the more valuable marketing and sales data becomes. Relying on connectors for greater insights into sales productivity & performance, social media, online marketing, online data storage, and simple productivity improvements are common in Marketing & Sales. Finance requiring integration to Salesforce reflects the CRM applications’ success transcending customer relationships into advanced accounting and financial reporting.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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    .

  • Subscription models are now the most preferred licensing strategy for cloud BI and has progressed over the last several years due to lower risk, lower entry costs, and lower carrying costs. Dresner’s research team found that subscription license and free trial (including trial and buy, which may also lead to subscription) are the two most preferred licensing strategies by cloud BI customers in2019 Dresner Advisory Services predicts new engagements will be earned using subscription models, which is now seen as, at a minimum, important to approximately 90%of the base of respondents.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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    .

  • 60%of organizations adopting cloud BI rank Amazon Web Services first, and 85%rank AWS first or second. 43%choose Microsoft Azure first and 69%pick Azure first or second. Google Cloud closely trails Azure as the first choice among users but trails more widely after that. IBM Bluemix is the first choice of 12%of organizations responding in 2019.
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Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study.

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iStock
  • An all-time high48%of organizations say cloud BI is either” important”
    or” extremely crucial” to their operations in2019
  • Marketing & Sales position the best importance on cloud BI in2019
  • Small companies of 100 employees or less are the most enthusiastic, perennial adopters and fans of cloud BI.
  • The most favored cloud BI providers are Amazon Web Providers and Microsoft Azure.

These and other insights are from Dresner Advisory Solutions’2019 Cloud Computing and Service Intelligence Market Research Study. The 8 thyearly report focuses on end-user implementation trends and mindsets toward cloud computing and organisation intelligence( BI), specified as the technologies, tools, and services that count on several cloud implementation designs. What makes the study noteworthy is the depth of focus around the perceived benefits and barriers for cloud BI, the value of cloud BI, and present and planned use.

” We started tracking and evaluating the cloud BI market dynamic in2012 when adoption was nascent. Because that time, releases of public cloud BI applications are increasing, with companies citing considerable benefits versus standard on-premises implementations,” said Howard Dresner, founder, and primary research officer at Dresner Advisory Provider Please see page10 of the study for specifics on the methodology.

.

Key insights acquired from the report consist of the following:

  • An all-time high48 %of organizations state cloud BI is either” critical” or “really important” to their operations in2019Organizations have more confidence in cloud BI than ever before, according to the study’s outcomes. 2019 is seeing a sharp upturn in cloud BI’s importance, driven by the trust and trustworthiness companies have for accessing, examining and saving delicate company information on cloud platforms running BI applications.
. Dresner Advisory Services’2019 Cloud Computing and Service Intelligence Market Research Study
  • Marketing & Sales put the best importance on cloud BI in 2019. Organisation Intelligence Proficiency Centers (BICC) and IT departments have an above-average interest in cloud BI also, with their combined important and really crucial scores being over 50%. Dresner’s research study group found that Operations had the greatest duality of ratings, with vital and trivial being reported at similar levels for this functional location. Dresner’s analysis indicates Operations departments frequently rely on cloud BI to benchmark and enhance existing procedures while re-engineering tradition process areas.
. Dresner Advisory Solutions’2019 Cloud Computing and Company Intelligence Market Study
  • Small companies of100 workers or less are the most enthusiastic, seasonal adopters and supporters of cloud BI. As has held true in previous years’ research studies, little organizations are leading all others in adopting cloud BI systems and platforms. Perceived value declines only slightly in mid-sized organizations (101 -1,000 employees) and some big companies (1,001 -5,000 employees), where minimum ratings of essential balance out decreases in vital
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)
. Dresner Advisory Solutions’2019 Cloud Computing and Business Intelligence Market Research Study
  • The retail/wholesale market considers cloud BI the most crucial, followed by innovation and advertising markets. Organizations competing in the retail/wholesale market see the biggest value in embracing cloud BI to gain insights into enhancing their client experiences and enhancing supply chains. Technology and marketing industries are industries that also see cloud BI as very important to their operations. Just over 30%of participants in the education industry see cloud BI as really essential.
. Dresner Advisory Solutions’2019 Cloud Computing and Organisation Intelligence Market Study
  • R&D departments are the most prolific users of cloud BI systems today, followed by Marketing & Sales. The research study highlights that R&D leading all other departments in existing cloud BI use reflects broader potential use cases being assessed in2019 Marketing & Sales is the next most respected department using cloud BI systems.
. Dresner Advisory Services’2019 Cloud Computing and Service Intelligence Market Study
  • Financing leads all others in their adoption of private cloud BI platforms, rivaling IT in their absence of adoption for public clouds. R&D departments are the next most likely to be relying on personal clouds presently. Marketing and Sales are the most likely to take a balanced approach to personal and public cloud adoption, similarly adopting personal and public cloud BI.
Dresner Advisory Services’2019 Cloud Computing and Organisation Intelligence Market Research Study
  • Advanced visualization, assistance for ad-hoc questions, individualized control panels, and data integration/data quality tools/ETL tools are the 4 most popular cloud BI requirements in 2019. Dresner’s research team found the lowest-ranked cloud BI function concerns in 2019 are social media analysis, complicated occasion processing, big information, text analytics, and natural language analytics. This years’ analysis of the majority of and least popular cloud BI requirements closely mirror standard BI feature requirements.
Dresner Advisory Services’2019 Cloud Computing and Company Intelligence Market Study
  • Marketing and Sales have the greatest interest in several of the most-required features including individualized dashboards, information discovery, data catalog, collaborative support, and natural language analytics. Marketing & Sales also have the greatest level of interest in the ability to write to transactional applications. R&D leads interest in ad-hoc query, huge information, text analytics, and social networks analytics.
Dresner Advisory Solutions’2019 Cloud Computing and Company Intelligence Market Research Study
  • The Retail/Wholesale industry leads interest in a number of features consisting of ad-hoc inquiry, dashboards, data combination, data discovery, production reporting, search user interface, data brochure, and capability to compose to transactional systems Innovation companies offer the greatest rating to innovative visualization and end-user self-service. Health care participants focus on data mining, end-user information mixing, and area analytics, the latter most likely for asset tracking purposes. In-memory support scores greatest with Financial Solutions respondent organizations.
. Dresner Advisory Solutions’2019 Cloud Computing and Service Intelligence Market Research Study
  • Marketing & Sales depend on a wider base of 3rd party data adapters to get higher value from their cloud BI systems than their peers. The higher the scale, scope and depth of third-party ports and integrations, the more important marketing and sales data ends up being. Counting on adapters for higher insights into sales efficiency & performance, social media, internet marketing, online data storage, and basic efficiency enhancements prevail in Marketing & Sales. Finance needing combination to Salesforce shows the CRM applications’ success going beyond consumer relationships into innovative accounting and financial reporting.
. Dresner Advisory Provider’2019 Cloud Computing and Company Intelligence Market Study
  • Subscription designs are now the most preferred licensing strategy for cloud BI and has actually progressed over the last several years due to lower threat, lower entry costs, and lower bring costs. Dresner’s research group found that membership license and totally free trial (consisting of trial and buy, which may likewise result in subscription) are the two most favored licensing methods by cloud BI customers in2019 Dresner Advisory Solutions forecasts brand-new engagements will be earned using subscription designs, which is now seen as, at a minimum, essential to around 90%of the base of respondents.
. Dresner Advisory Solutions’2019 Cloud Computing and Service Intelligence Market Research Study
  • 60%of organizations adopting cloud BI rank Amazon Web Provider first, and85%rank AWS initially or second.43 %select Microsoft Azure initially and 69%pick Azure initially or second. Google Cloud closely trails Azure as the first choice amongst users however trails more extensively after that. IBM Bluemix is the very first option of 12%of companies reacting in 2019.
. Dresner Advisory Provider’2019 Cloud Computing and Organisation Intelligence Market Research Study.

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).

  • An all-time high48 %of organizations say cloud BI is either “crucial” or “extremely crucial” to their operations in2019
  • Marketing & Sales place the best importance on cloud BI in2019
  • Small companies of100 staff members or less are the most enthusiastic, seasonal adopters and supporters of cloud BI.
  • The most preferred cloud BI companies are Amazon Web Solutions and Microsoft Azure.
  • These and other insights are from Dresner Advisory Services’2019 Cloud Computing and Business Intelligence Market Study The 8 th annual report focuses on end-user deployment patterns and attitudes towards cloud computing and company intelligence( BI), defined as the innovations, tools, and options that rely on several cloud deployment designs. What makes the research study noteworthy is the depth of focus around the perceived benefits and barriers for cloud BI, the significance of cloud BI, and current and planned usage.

    “We began tracking and examining the cloud BI market dynamic in2012 when adoption was nascent. Because that time, implementations of public cloud BI applications are increasing, with companies mentioning significant advantages versus standard on-premises implementations,” said Howard Dresner, creator, and chief research study officer at Dresner Advisory Provider Please see page10 of the research study for specifics on the methodology.

    Key insights acquired from the report consist of the following:

    .

    • An all-time high48 %of organizations say cloud BI is either “critical” or “extremely crucial” to their operations in2019 Organizations have more confidence in cloud BI than ever previously, according to the study’s results.2019 is seeing a sharp upturn in cloud BI’s value, driven by the trust and trustworthiness companies have for accessing, evaluating and saving delicate company data on cloud platforms running BI applications.
    .

    Dresner Advisory Provider’ 2019 Cloud Computing and Company Intelligence Market Study

    .

    .

    • Marketing & Sales place the best significance on cloud BI in2019 Business Intelligence Proficiency Centers (BICC) and IT departments have an above-average interest in cloud BI also, with their combined important and really important scores being over 50 %. Dresner’s research team discovered that Operations had the biggest duality of scores, with crucial and trivial being reported at comparable levels for this functional area. Dresner’s analysis shows Operations departments often count on cloud BI to benchmark and improve existing processes while re-engineering legacy process locations.

    .

    .

    Dresner Advisory Services’ 2019 Cloud Computing and Service Intelligence Market Research Study

    .

    .

    • Little companies of 100 staff members or less are the most passionate, seasonal adopters and fans of cloud BI. As has held true in previous years’ research studies, little companies are leading all others in adopting cloud BI systems and platforms. Viewed importance decreases just slightly in mid-sized companies (101 -1, 000 workers) and some big organizations (1, 001 -5, 000 employees), where minimum scores of important offset declines in crucial

    .

    .

    Dresner Advisory Provider’ 2019 Cloud Computing and Company Intelligence Market Research Study

    .

    .

    • The retail/wholesale industry considers cloud BI the most crucial, followed by technology and advertising markets. Organizations competing in the retail/wholesale industry see the best worth in adopting cloud BI to gain insights into enhancing their client experiences and simplifying supply chains. Innovation and marketing markets are industries that likewise see cloud BI as really important to their operations. Simply over 30 %of participants in the education market see cloud BI as really important.

    .

    .

    Dresner Advisory Solutions’ 2019 Cloud Computing and Business Intelligence Market Research Study

    .

    .

    • R&D departments are the most respected users of cloud BI systems today, followed by Marketing & Sales. The study highlights that R&D leading all other departments in existing cloud BI usage reflects wider potential use cases being assessed in2019 Marketing & Sales is the next most respected department using cloud BI systems.

    .

    .

    Dresner Advisory Solutions’ 2019 Cloud Computing and Organisation Intelligence Market Study

    .

    .

    • Finance leads all others in their adoption of private cloud BI platforms, equaling IT in their absence of adoption for public clouds. R&D departments are the next more than likely to be depending on personal clouds currently. Marketing and Sales are the most likely to take a balanced approach to private and public cloud adoption, equally embracing personal and public cloud BI.

    .

    .

    Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study

    .

    .

    • Advanced visualization, support for ad-hoc questions, customized control panels, and information integration/data quality tools/ETL tools are the 4 most popular cloud BI requirements in2019 Dresner’s research team found the lowest-ranked cloud BI feature priorities in 2019 are social networks analysis, complex event processing, huge data, text analytics, and natural language analytics. This years’ analysis of many and least popular cloud BI requirements carefully mirror traditional BI function requirements.

    .

    .

    Dresner Advisory Solutions’ 2019 Cloud Computing and Service Intelligence Market Study

    .

    .

    • Marketing and Sales have the best interest in numerous of the most-required features consisting of tailored dashboards, information discovery, data catalog, collaborative support, and natural language analytics. Marketing & Sales also have the greatest level of interest in the ability to write to transactional applications. R&D leads interest in ad-hoc query, big data, text analytics, and social networks analytics.

    .

    .

    Dresner Advisory Solutions’ 2019 Cloud Computing and Organisation Intelligence Market Research Study

    .

    .

    • The Retail/Wholesale market leads interest in several features including ad-hoc question, dashboards, information integration, information discovery, production reporting, search interface, information catalog, and capability to compose to transactional systems Innovation organizations offer the greatest rating to innovative visualization and end-user self-service. Healthcare respondents prioritize information mining, end-user information blending, and area analytics, the latter most likely for property tracking functions. In-memory support ratings greatest with Financial Providers participant companies.

    .

    .

    Dresner Advisory Provider’ 2019 Cloud Computing and Company Intelligence Market Study

    .

    .

    • Marketing & Sales depend on a wider base of 3rd party information connectors to get greater value from their cloud BI systems than their peers. The greater the scale, scope and depth of third-party ports and integrations, the better marketing and sales data ends up being. Depending on ports for higher insights into sales productivity & performance, social networks, online marketing, online information storage, and easy productivity enhancements prevail in Marketing & Sales. Financing requiring integration to Salesforce reflects the CRM applications’ success transcending customer relationships into advanced accounting and monetary reporting.

    .

    .

    Dresner Advisory Solutions’ 2019 Cloud Computing and Business Intelligence Market Study

    .

    .

    • Membership designs are now the most preferred licensing strategy for cloud BI and has actually progressed over the last several years due to lower risk, lower entry expenses, and lower bring costs. Dresner’s research study group discovered that membership license and free trial (consisting of trial and buy, which may likewise lead to subscription) are the 2 most favored licensing techniques by cloud BI customers in2019 Dresner Advisory Providers anticipates new engagements will be made using subscription designs, which is now seen as, at a minimum, important to approximately 90 %of the base of participants.

    .

    .

    Dresner Advisory Services’ 2019 Cloud Computing and Company Intelligence Market Study

    .

    .

    • 60 %of organizations embracing cloud BI rank Amazon Web Services initially, and 85 %rank AWS first or second. 43 %choose Microsoft Azure initially and 69 %choice Azure initially or second. Google Cloud carefully tracks Azure as the very first choice among users however routes more commonly after that. IBM Bluemix is the very first choice of 12 %of companies responding in2019
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    . Dresner Advisory Provider’ 2019 Cloud Computing and Organisation Intelligence Market Study

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    Louis Columbus is an enterprise software strategist with proficiency in analytics, cloud computing, CPQ, Consumer Relationship Management (CRM), e-commerce and Enterprise Resource Preparation (ERP).

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    I am presently working as Principal, IQMS. Previous positions include product management at Ingram Cloud, product marketing at iBASEt, Plex Systems, senior analyst at AM …

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