Stadia’s greatest threats: Google’s serial killings, cross-play, and more

Stadia’s greatest threats: Google’s serial killings, cross-play, and more

During yesterday’s Stadia Connect, Google gave us all the details on the best parts of Stadia, namely the games available, the pricing, and the variety of platforms you can play on. What they, of course, didn’t talk about are all the potential threats to Stadia taking off in the long-term, like cross-play availability, the competition,…

Throughout the other day’s Stadia Connect, Google provided us all the information on the best parts of Stadia, namely the games readily available, the pricing, and the range of platforms you can play on. What they, of course, didn’t talk about are all the possible hazards to Stadia removing in the long-lasting, like cross-play availability, the competition, and even Google themselves.

Google’s serial killings

Without a doubt, the most significant danger to Stadia today is Google’s credibility. Throughout the years, Google has become known for mercilessly killing services, in some cases without alerting While their PR teams have consistently been out in force to closed down the “killer” narrative, individuals in the loop enough to be early adopters are likely to translucent the spin.

A glimpse through social media and even our own remarks section shows that individuals have no faith in Google keeping a service running for more than a few years.

Let’s see …

Google Allo: 2 years

Google Inbox: 4 years

Google Hangouts: ~ 6 years

Google : 7 years

Google Music: ~ 7 years

Going to need to go with the average of 5 years.

— Ron Amadeo (@RonAmadeo) June 6, 2019

This image is injured even more by Stadia’s prices design. If Stadia Pro were the only offering, with games made readily available to subscribers based just on their monthly charges, we might somewhat more quickly accept Stadia one day closing down.

Instead, Google Stadia has an “ownership” model, where clients can purchase a video game and have permanent access to it on Stadia’s totally free tier. Under this model, players would (possibly carefully) assume that if Stadia ever shut down permanently, their purchases would disappear with it.

If Stadia is to ever succeed, Google needs to show to the public that they remain in it for the long haul and won’t kill Stadia at the drop of a hat.

Financial concerns

Another tricky concern for Stadia’s longevity is how Google can afford the service’s totally free tier. According to The Verge, Stadia will offer games for “the very same retail prices you ‘d find on other platforms like PlayStation Network, Xbox Live, and Steam.”

Google Stadia Tech

This implies for a one-time, $60 fee, you’re essentially assured lifetime access to the required Google Cloud hardware (and the electricity and internet bandwidth used) to run your Stadia purchase. On all other digital storefronts, that exact same market price only nets you the ability to download a game to run on your own hardware.

The question becomes “How is Google able to make Stadia’s free tier sustainable– let alone rewarding?”

One potential solution to this could be that Google might be taking a bigger portion of private Stadia video game sales. This is a problem that has actually risen to the forefront of the video game advancement neighborhood’s minds, because the launch of the Legendary Games Store.

As reported by Polygon, Steam takes a whopping 30%cut of many video game sales, while among the Legendary Games Store’s selling points is that it only takes a more humble 12%. Game developers and publishers may be less ready to create games for Stadia if Google takes too big of a cut of video game sales.

Stiff competitors

Among the advantages that Stadia is said to have more than existing rivals like Nvidia GeForce Now is Google’s cloud facilities. Google has invested decades developing up worldwide internet facilities and high-performance cloud servers that a gaming and graphics business like Nvidia could never imagine.

However what if that weren’t a special benefit in the field of game streaming services? Simply last month, Microsoft and Sony revealed a major partnership, intended at the production of a cloud gaming service. Much like Google, Microsoft has actually been constructing up their Azure cloud services to have an equally excellent international existence.

However, unlike Google, Microsoft has actually been in the computer game market for over twenty years. 5 years prior to the original Xbox launched in 2001, Microsoft assisted develop the Direct3D API (now part of DirectX) which is used on nearly all games available for Windows PCs today. Add Sony’s experience with both console development and handling first-party game studios accountable for titles like God of War, and you’ve got a force to be considered.

If Sony and Microsoft’s combined cloud offering can stream games anywhere near along with Stadia assures to, Google will have a significant competitor on their hands. If that holds true, other factors will start to come into play when customers decide which service to spend for, such as unique video games and possibly cross-play.


A substantial paradigm shift has actually occurred in the game console industry over the last couple of years. Where Xbox, PlayStation, Nintendo, and PC as soon as utilized to be walled gardens that kept their gamer bases firmly separated, cross-platform multiplayer (or cross-play) is now king.

The move to cross-play has been promoted by video games like Rocket League, which has seen success on all three console platforms and PC. Fortnite takes cross-play an action even more by skillfully handling those 4 platforms along with Android and iOS.

For cross-play to occur, however, each company needed to allow it on their platform. If these significant video game companies are in control of where cross-play can and can not occur, then the (above-mentioned) alliance of Sony and Microsoft might spell difficulty for Stadia’s cross-play prospects.

You may recall in 2015 that Sony was in hot water for blocking PS4 owners from playing Fortnite if their associated Impressive Games account had actually ever played Fortnite on the Nintendo Switch (and vice-versa). It took an overwhelming quantity of criticism and neighborhood feedback for Sony to finally (ultimately) pull back on this policy.

This isn’t just a case of Sony hesitating to play ball with their existing rivals, Nintendo and Microsoft, either. Simply this week, Kotaku reports that Sony almost didn’t approve of the cross-save system for the PS4 version of Fate 2, among the most prominently featured Stadia games.

In the official Stadia Frequently Asked Question, Google addresses cross-play by basically putting the ball in the game designers court.

We’re devoted to establishing an available and inviting environment for all players and strategy on working with top-tier devs, that include those who want to enable cross-platform play.

This may really be the ideal answer though, as companies like Legendary Games have begun to hold more sway over the big 3 platforms.


What are your biggest concerns for Google’s new streaming service? Let us understand in the remarks below.

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1 thought on “Stadia’s greatest threats: Google’s serial killings, cross-play, and more

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