MainStreaming raised $6 million in funding to broadcast online video games and other programs in the U.S. and Europe. The business will use the cash to improve its existence in the online gaming market.

Indaco Ventures led the round, with involvement from Sony Development Fund and existing financier United Ventures.

Based in Milan, Italy, MainStreaming is a tech supplier allowing broadcasters, media, and enterprise companies to deliver online streaming experiences worldwide.

” The online video industry is dealing with increasing pressure from clients, with broadcasters and online gaming providers dealing with specific challenges to make sure a consistent, high quality of service, particularly in live environments,” said Antonio Corrado, CEO at MainStreaming, in a declaration. “With our technology specifically built for today’s streaming environment, MainStreaming is completely situated to provide broadcasters and online video gaming suppliers the tools to provide the highest quality of experience to their clients around the world. This most current financial investment will allow us to strengthen our position in the market and broaden our reach across two priority areas, Europe and the United States.”

MainStreaming will utilize the funds to enhance its position in its 2 core markets, broadcast and online video gaming, and enable its consumers to meet the ever-growing need for streaming and seamless gaming interactivity over the internet.

The company’s proprietary and disruptive technology enables broadcasters to stream live and on-demand and compete with significant service providers, such as Netflix, Amazon Prime Video, and Hulu. MainStreaming’s option is being used by broadcasters, including Sky Italia, which utilizes the service to stream premium live, direct, and on-demand material.

MainStreaming will likewise be using the financial investment to support its expansion into cloud-based video gaming through its HyperNode option. Indaco will help MainStreaming broaden globally.

” We are delighted by the technology and the team at MainStreaming,” stated Alvise Bonivento, financial investment director of Indaco Venture Partners, in a statement. “Our objective is to supply the tools it needs to complete at an international level, leading the disturbance and digital transformation of standard markets.”

Sony’s participation through its endeavor capital arm in this financing round, represents its very first financial investment in an Italian business.

” We’re excited to sign up with the MainStreaming family, and we have great self-confidence in the MainStreaming team and innovation,” stated Gen Tsuchikawa, primary financial investment officer of Sony Innovation Fund, in a declaration. “It was the apparent choice in a world where consumer expectations around video quality and interactivity are of vital value.”

To date, MainStreaming has raised $10 million.