How to use Facebook! Basic terminology that starts from scratch

It is no longer a matter for a company to use Facebook. However, for those who do not have the habit of using SNS, there are many things they do not understand.

First of all, for those who are beginners to understand Facebook, I want to know first, like! · We will explain the basic terms such as share and timeline in an easy to understand manner with images.

Table of contents

  1. About Facebook
  2. Terminology related to Facebook
  3. Summary

1. About Facebook

Facebook is one of the world’s most popular social networking services (SNS). Facebook that played a big role in becoming a social network that SNS has deeply penetrated into people’s everyday life. As of 2017, it is a huge platform with 2 billion monthly active users.

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A big feature of Facebook was that registration based on the real name was based, unlike other SNS where handle name was commonly used. The connection of individuals based on such actual situation has expanded, and the use of companies is becoming commonplace now.

2. Terminology related to Facebook

What is a personal page?

This is a personal account page used by Facebook general users. Real name registration is necessary, and friends can only make up to 5000 people. Your posts will be posted in the timeline of your personal page.


The timeline is the place where articles, pictures, self-introductions, friends, etc. that I posted so far have collected. Click the username in the top navigation bar to display the timeline.

When looking for people you know on Facebook, we will use this time line’s information to determine if you are really looking for a person.


You can find friends you know on Facebook and have friends on Facebook. Friends’ posts are displayed in news feeds, and messages can be exchanged.

  • News Feed (Home screen)

This page is displayed when you log in to Facebook. In the news feed, you will see posts from Facebook pages that have become friends or fans. In addition to the news feed, it is sometimes called home screen.

  • Friend Request / Approval

In a friend request, you can approve the user who sent you a request to himself, or you can send a request from yourself by clicking “Become friends” from the saturation function that you might know. Since there is also a function that allows you to search for friends, you can also apply for a request by looking for friends other than those you might know.

What is Facebook Page

Unlike a personal page, you can register with a company name or product name other than your real name. On a Facebook page, it’s good for your page instead of a friend request! You can become a fan. Posts on pages that became fans will be shown in your news feed.

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About page fans

  • Fans (= those who pushed the page to the page)

It is good for the Facebook page! The person who did it is called “fan”. On the page that is a fan, the display on the upper left part of the Facebook page is displayed as “Like” like images.

  • Number of fans

It is good for the Facebook page! It refers to the number of users doing.

About initial setting of page

  • cover picture

It is a big picture at the top of Facebook page and timeline. It is also an image that determines the impression of the first view of the Facebook page.

  • Profile photo

It is a picture showing the owner of the account. It appears on posting and next to comments.

About button operation

  • I like it! button

Like on Facebook! There are two kinds.  It is good for posting! It is a function to convey the response to posted content. On the other hand, this is good for the Facebook page! If you press this button you will become a fan of that page. How nice! Press, to XY friends’ news feed, good for ○○! There are times when posts are displayed in the form that I did.

  • Comment

You can comment on posts on the timeline using letters/ images/icons. For Facebook pages, you can use this function to deepen interaction with fans.

  • Share

It is a button that you can share (share) posts. When you share a post, the corresponding post is displayed on your timeline and it is made public to friends. However, the scope of the disclosure and the place to share can be changed. Share is said to have the most diffuse effect among actions on Facebook.

About posting operation

  • Tagging

This is a function to add friends on Facebook to posts. Clicking on “Post Friend” to “Tag Friend” opens a dialog and you can tag with Facebook by connecting the name of a connected friend.

While inputting, the appropriate friends are displayed in the projection, so you can choose from among them. It is common to tag people who are shown in the posted photos or people introduced in sentences in the post. When you tag a friend, you will see the tagged post on that friend’s timeline as well (you can also set whether to display tagged posts on the timeline or approval system).

About Insight


It is a numerical value to know how many users have reached the contents sent from the Facebook page. There are the following types of reach

  • Organic Reach

Number of unique users who saw the content on the Facebook page, news feed, real-time feed

  • Reviews Reach

Number of unique users who saw content my friend’s action

  • Paid Reach

Number of unique users who saw Facebook advertisements or sponsored articles related to page content

Engagement rate

The engagement rate on Facebook is also almost identical in meaning, and it is used especially to indicate “the degree of closeness of fans to posts”.

Currently, Facebook has two ways to capture the engagement rate

  • New engagement rate

It is an indicator which can be confirmed on Facebook at the moment, “It is that the post has reached, and” likes “, comments, shares, or clicks on posts.

(Good for posting! · Comment · Number of people who shared or clicked) ÷ reach reach

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  • Old Engagement Rate

This is an indicator that was recognized before the introduction of the new engagement rate, and it shows “How much response was obtained to the number of fans of the whole page”.

(Come on the post! + Comment + share) ÷ number of fans on the page


It is the number of times a post is displayed to the user. The difference with the reach number is that the reach number refers to the “number of people” who saw posts and advertisements, whereas the number of impressions refers to “times” when viewing posts and advertisements.

Action rate

It is an index obtained by adding “click number” to the numerator of the old engagement rate. Unlike the new engagement rate, it is an index that keeps the denominator constant.

(Comment on + Post + Comment + Share + Clicks) ÷ Number of fans on the page

3. Summary

We introduced terms that should be kept to the minimum in order to use Facebook. Please also look at other glossaries of SNS.


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