-Started with 470 followers
-In 24 hours, made it to 857
Update: follower count now at 899
Step 1: Determine your Audience
I chose designers, and founders because as a Designer Co-Founder, I knew the topics I tweeted about would resonate with those groups. Then I went into Tactics Cloud and searched for users that I thought would be interested in following me.
I built groups on Tactics Cloud of users under 5,000 (this is the max twitter allows you to put on one list, this is important in Step 3).
Tactics Cloud’s advanced search engine makes finding and grouping these people fast and easy (impossible to do manually with Twitter).
Examples of the groups I made:
- Designers in New York (Users on twitter with “designer” in bio and location “New York”)
- Designers in Toronto (Users on twitter with “designer” in bio and location “Toronto”)
- Designers in San Francisco (I think you get the pattern..)
- Co-Founders and Designers (no location filter)
- UI/UX (no location filter)
Step 2: Prep your profile
Now that I have targeted groups inside of Tactics Cloud, I wanted to ensure my bio clearly stated what I did and why I was worth following.
I also tweeted a few examples of my work to ensure my photos and videos section had design work in it.
Step 3: Exporting Tactics Cloud Groups onto Twitter as Lists
Now that my Tactics Cloud groups were built and my Twitter profile was ready for traffic, I exported each group as a public Twitter lists.
In less than a day, I picked up close to 400 new followers. Here’s the key – sure I could have gone out and just bought followers, but they would have been random, unengaged, and fake.
The purpose isn’t to simply add followers for “social cred” – it’s to build a community of followers who share the same interests and career goals, because they I know they’ll share and engage in the content I tweet about. Everyone’s goal should be to develop a strong group of engaged followers, not just a larger group of them.
Quality, not quantity.
Lists Exported: 23
Total # of users on all lists: 48,424
# of new followers in 24 hours: 432
Conversion rate: 0.89%
Note: The conversion rate continues to improve as more followers see the notification and start to follow. I haven’t pushed any new lists – not too bad for an hours worth of effort.