Google announced its initiatives to try to “take off” the users of their phones

The company admitted the behavioral problems that can generally spend several hours in front of the screen and, although it may harm your business, presented features that seek to avoid technological addiction

Google presented its initiative of Digital Wellbeing (Digital Wellbeing) on Tuesday, with which it seeks to reduce dependence and addiction to the screens and the technological connection by users, in what is called FOMO (Fear of losing something, for its acronym in English).

Although the American company could benefit from the increased use of equipment, it also seeks to detach itself from the accusations of being one of the generators of these behaviors.


The technology firm introduced new features that help users not to constantly look at their devices, as well as to generate awareness about the time they spend with their eyes on them.

Sundar Pichai, CEO of the company, lamented in the annual conference of developers that there is ” a growing pressure that drives to respond immediately” to cell phone impulses (such as notifications from a variety of applications). In that sense, he added that the company “has the responsibility to do things better” and even move from MOFO to “the joy of losing something”.


The phones with Android will begin to indicate the time that the users dedicate to the applications, a figure that can surprise more than one, which can lead to generating awareness after the impact. In addition, it will list the number of notifications sent by each app, since each signal “forces” the user to return in front of the phone.

In this line, the user will have the option to set time limits for certain programs. For example, someone could fix that 30 minutes is the maximum time that should be dedicated to Candy Crush per day, and the system will try to help not to pass that figure.

The phones will also have the “Shush” function. Once configured, flipping a phone with the screen down will activate a mode similar to flight mode, silencing notifications (with the exception of, for example, certain users in case of emergency). Thus, sitting down to eat with friends will not have numerous interruptions as usually happens.

The figures with the use of each application

“Digital well-being is going to be a long-term issue for us,” said Sameer Samat, product manager at Google, at the conference.

Also, some applications, such as YouTube, will issue ” pause reminders ” if the user spends too many hours in front of them. “Maybe it’s time for you to take a break,” recommends one of the messages.

The video platform works with advertising, so Google earns money directly proportional to the amount of time spent. Even so, the company seeks other purposes. “We are creating tools and functions that help people to have a greater understanding of their technology use, to focus on what matters most, disconnecting when needed and creating healthy habits for the whole family,” the California company said in an official statement…

The new Android, in addition, will seek to reduce the number of notifications that it emits, either activating the sound only for those that it considers more important, or grouping those that are similar.

To help you fall asleep, a more difficult task when using the cell phone in bed, in Android you can also set a time when notifications will be reduced and the brightness of the screen will decrease, as well as a gradual change to lower the colors towards a grayscale.

Finally, he also launched the Be Internet Awesome campaign, dedicated to minors, to encourage healthy habits of “digital citizenship” in a safe environment. In that sense, parents can also set time restrictions for WiFi connection on their children’s devices.

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