Twitter is a popular SNS that is popular among young people in Japan. There are many cases that companies use for marketing. This time I would like to keep it as a marketer, I summarized basic knowledge of Twitter and basic terms.
Table of contents
- About Twitter
- Twitter-related glossary
What is Twitter
Today, about 45 million people are using it in Japan. In terms of the number of users in the world as a whole, it is over 300 million people, and it is one of the SNSs with many users.
The main function is a simple thing of posting up to 140 characters of text (= tweet) at a time. However, it is more diffusive than Facebook and Instagram because it has the characteristic that the tweet originated by “Retweet” function is diffused one after another to other users.
Also, unlike SNS connected by approval of accounts, it is characterized in that it often follows one’s way (such as favorite registration) users who do whatever they prefer. Because it connects with hobbies and interests, it is one of the attractions that makes it easy to interact with people you do not know at all.
Here I will introduce the terms frequently used on Twitter with a brief explanation.
“Tweet” is to post texts, images, videos, etc. on Twitter. You can enter text in the long input field on the top screen. You can post up to 140 letters in one post, and the number of tweets is displayed on the right side of the home screen. Sometimes it is called “tweets”
- Timeline / TL
When you open Twitter, the screen that appears first will be called “Timeline”. Tweets of others and tweets of others are displayed in chronological order. Following your favorite account will make it appear preferentially like images.
When you find a user who tweets your interests and preferences, click “Follow” like an image. By doing so, the tweets you followed will be displayed in the TL in the center of the screen. Following a follow-up similar to a regular subscriber in a newspaper or magazine, you can see that the followers have increased to the other party.
Following is basically done unilaterally, there is no need to approve or accept. Approval is required only when following a keyed (unpublished) account.
It refers to those who regularly read their tweets = followers.
- Supplement: follow-back
Follow and return the person who followed you. It is called “Follower” for short.
About the basic operation of each tweet
- Reply (Reply) / tweet
It is a function to reply to tweets. Sometimes it is called “rip” for short.
It is a function that you can feel empathy with ease to the content you posted. You can also view the tweets you’ve liked ‘at a later time, so you can use it as a favorite list. Just pressing the heart mark makes “Good” complete.
- Retweet / RT
It is a function that you can feed the favorite tweets to your timeline. Use it when you want to share it with a friend (follower). Just click on the retweet mark. Tweets will spread more and more by being retweeted by many users. This is the function symbolizing Twitter’s “high spreading power”.
- Quoted retweet
It is a function to tweet with comments to other people’s tweets. In the same dialogue as retweet, in the case of quotation retweet, add your own comment and retweet.
About other functions
- Direct message / DM
It is a one-on-one message function. When you click “Message” at the top of the Twitter screen, the direct message screen will be launched. Basically, in order to transmit “DM” it can not be sent unless it is followed by recipients, but if you set it to “Receive from all users” in the privacy setting, even if you do not follow it, A message will be available.
- Moment function
If you set the moment function to arbitrary Tweet you will be able to browse it at the top of the timeline. You can set moment on your own tweet or tweet by other users. You can also make your own original moment with “Create Moment” on the right side of the screen and tweet it. It is often used for promoting companies and products.