Cision Vs. Meltwater Vs. Propel: Two Goliaths And A David thumbnail

Cision Vs. Meltwater Vs. Propel: Two Goliaths And A David

Newcomer to the PR software world, Propel, is taking on two legacy industry giants. Pexels The Bible says that some 3,000 years ago, a strong and giant Philistine fighter was challenged by a small Israelite shepherd who would win the battle and go on to become king of Israel.  Sound familiar? Chances are it does:…

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The Bible says that some 3,000 years ago, a strong and giant Philistine fighter was challenged by a small Israelite shepherd who would win the battle and go on to become king of Israel.

Sound familiar? Chances are it does: it’s the epic story of David and Goliath.

It’s a fitting introduction to something that’s playing out in the PR software space today.

In this dramatic matchup, an underdog startup is challenging two legacy industry giants for the title of best PR software. The young brand Propel is taking on the 150-year-old, $800 million revenue top dog Cision and the 19-year-old, $300 million industry runner-up Meltwater.

The marketplace battle of Cision vs. Meltwater vs. Propel is particularly interesting because it’s happening in the fast-shifting landscape of PR software. As the pool of journalists and influencers grows exponentially, and the desire for content and earned media reigns supreme, the execution of effective PR campaigns is becoming increasingly challenging.

The need for innovative PR technologies, therefore, is at an all-time high.

Cision, Meltwater and Propel are heeding that call, each in their own way. Other startups such as Muck Rack and CoverageBook are creating great PR tools in the discovery, monitoring and analytics areas—but none are as comprehensive as the three we are going to analyze.

Propel

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Propel PRM launched as a CRM for PR with Gmail and Outlook integrations. The company has since released a media database, monitoring, GDPR features, and business impact measurement. Propel PRM is the first PR software to unify the entire PR workflow and integrate it with Gmail and Outlook. This offers real advantages in time savings, relationship building, and reporting.

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The company says its media database has more than 1.5 million journalists and influencers globally, and a repository of billions of articles to help users discover new journalists.

Propel eliminates the need for spreadsheets and centralizes all of the notes, past engagement, and previous coverage for each contact and campaign.

The result?

New insights such as understanding who in the company has the best relationship with a given journalist, or how one campaign or account is performing compared to another.

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PR pros looking for a single tool to help them discover journalists and influencers, pitch in native email, monitor coverage, and analyze performance or business impact, would be hard pressed to find an easier tool to use than Propel.

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Cision

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Cision is without a doubt the oldest and largest PR software on the planet. The company got its start in 1867, rolled out its clipping service in 1881, released its first media database in 1952 and launched a distribution offering in1970

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Since then, the company has made 15 acquisitions and become the dominating player in the market. The Cision Communications Cloud includes a massive media database, monitoring, newswire distribution, and robust analytics including earned media attribution.

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Cision’s powerful differentiators are its integration with PR Newswire and its earned media attribution capabilities. PR professionals looking to do lots of newswire distributions wouldn’t find a better set up. As owner of PR Newswire, which is considered the gold standard of newswire distribution services, Cision offers a definite advantage in this area.

Companies looking for attribution of earned media activities toward the bottom line, would likely benefit from Cison’s Impact product. CEO Kevin Akeroyd, who came from Oracle Marketing Cloud where attribution is key, put in serious efforts towards this area.

Altogether, Cision is a powerful platform for PR professionals and marketing executives looking to execute PR campaigns and measure their impact.

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Meltwater

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Founded in 2001 as a media monitoring company, Meltwater has grown to become the second-largest player in the PR software market. The platform is extremely strong in media monitoring and social media intelligence.

In fact, Meltwater has made quite a few AI and social analytics acquisitions to consolidate its leadership in the media intelligence area. They even built an insights platform called Fairhair to “harness the world’s online data,” so that PR and other executives can be armed with the best data from media.

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Additionally, Meltwater offers a media database, online newsroom and analytics. Metrics such as share of voice are quite strong, due to the abundance of data the company has.

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When it comes to brand monitoring, few do it as well as Meltwater. Marketers and PR professionals interested in understanding what media and influencers are saying should explore Meltwater.

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Who will win—David or Goliath?

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Each of these PR tools has distinct product and market advantages.

Cision is blessed with the most capital and brand recognition, by far, to keep acquiring and consolidating its hold on the industry. As a 5,000 employee company, though, it may have challenges adapting quickly and seamlessly integrating all of the various acquired products.

Meltwater is building a real advantage in AI capabilities, but seems to be less well-rounded as an all-in-one PR software. It also has the speed and adaptability disadvantages that come with being a 2,000 person organization.

Propel seems to be innovating the fastest, which makes sense since it’s an agile and young company. It also has the advantage of being the only PR software company founded and led by an industry veteran and former agency owner. However, it lacks the capital resources that the giants have.

David won the battle by slinging a stone right between Goliath’s eyes, which knocked him out. If Propel can continue to sling its product forward, to solve the hardest issues facing PR, then it has a chance of becoming king of PR software.

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The Bible says that some 3,000 years earlier, a strong and huge Philistine fighter was challenged by a little Israelite shepherd who would win the battle and go on to become king of Israel.

Noise familiar? Possibilities are it does: it’s the legendary story of David and Goliath.

It’s a fitting introduction to something that’s playing out in the PR software application space today.

In this dramatic matchup, an underdog startup is challenging 2 legacy market giants for the title of best PR software. The young brand name Propel is handling the 150- year-old, $800 million income top dog Cision and the 19- year-old, $300 million market runner-up Meltwater.

The marketplace fight of Cision vs. Meltwater vs. Propel is particularly intriguing because it’s taking place in the fast-shifting landscape of PR software application. As the swimming pool of reporters and influencers grows significantly, and the desire for material and made media rules supreme, the execution of efficient PR projects is ending up being significantly difficult.

The requirement for innovative PR innovations, for that reason, is at an all-time high.

Cision, Meltwater and Propel are heeding that call, each in their own method. Other startups such as Filth Rack and CoverageBook are producing terrific PR tools in the discovery, tracking and analytics areas– but none are as extensive as the 3 we are going to analyze.

Propel

Move PRM launched as a CRM for PR with Gmail and Outlook combinations. The business has because released a media database, tracking, GDPR features, and company effect measurement. Move PRM is the first PR software application to combine the whole PR workflow and incorporate it with Gmail and Outlook. This uses genuine advantages in time savings, relationship building, and reporting.

The company states its media database has more than 1.5 million journalists and influencers globally, and a repository of billions of posts to help users discover brand-new journalists.

Propel removes the requirement for spreadsheets and centralizes all of the notes, previous engagement, and previous coverage for each contact and campaign.

The outcome?

Brand-new insights such as comprehending who in the company has the very best relationship with a provided journalist, or how one campaign or account is performing compared to another.

PR pros searching for a single tool to assist them find reporters and influencers, pitch in native email, display protection, and examine performance or company effect, would be hard pressed to discover an easier tool to utilize than Propel.

Cision

Cision lacks a doubt the earliest and largest PR software application on earth. The company got its start in 1867, presented its clipping service in 1881, launched its very first media database in 1952 and released a circulation offering in1970

Since then, the company has made 15 acquisitions and become the dominating gamer in the market. The Cision Communications Cloud consists of an enormous media database, tracking, newswire distribution, and robust analytics consisting of earned media attribution.

Cision’s effective differentiators are its combination with PR Newswire and its made media attribution capabilities. PR experts seeking to do great deals of newswire circulations wouldn’t discover a better established. As owner of PR Newswire, which is thought about the gold requirement of newswire distribution services, Cision uses a guaranteed advantage in this area.

Companies trying to find attribution of made media activities towards the bottom line, would likely take advantage of Cison’s Impact item. CEO Kevin Akeroyd, who came from Oracle Marketing Cloud where attribution is essential, put in serious efforts towards this area.

Altogether, Cision is a powerful platform for PR professionals and marketing executives looking to perform PR campaigns and determine their effect.

Meltwater

Established in 2001 as a media monitoring company, Meltwater has grown to become the second-largest player in the PR software market. The platform is incredibly strong in media tracking and social media intelligence.

In reality, Meltwater has made many AI and social analytics acquisitions to consolidate its management in the media intelligence area. They even built an insights platform called Fairhair to “harness the world’s online information,” so that PR and other executives can be armed with the very best information from media.

In addition, Meltwater provides a media database, online newsroom and analytics. Metrics such as share of voice are quite strong, due to the abundance of data the company has.

When it concerns brand name tracking, couple of do it as well as Meltwater. Marketers and PR professionals interested in understanding what media and influencers are saying need to check out Meltwater.

Who will win– David or Goliath?

Each of these PR tools has distinct item and market benefits.

Cision is blessed with the most capital and brand name acknowledgment, by far, to keep getting and combining its hang on the market. As a 5,000 staff member business, though, it might have challenges adapting quickly and perfectly integrating all of the numerous gotten products.

Meltwater is building a genuine advantage in AI abilities, however appears to be less well-rounded as an all-in-one PR software application. It likewise has the speed and flexibility downsides that come with being a 2,000 individual company.

Propel appears to be innovating the fastest, which makes sense because it’s a nimble and young company. It likewise has the advantage of being the only PR software business established and led by an industry veteran and previous firm owner. Nevertheless, it lacks the capital resources that the giants have.

David won the fight by slinging a stone right between Goliath’s eyes, which knocked him out.

photo of people leaning on wooden table.

Propel

Cision

Meltwater

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