Getting Started with your Event Planning Business

Once you have decided that this is the kind of investment you want to pursue, the next steps that you should take are listed below.

Understand What Your Duties Are

One of the most important things that you need to do first is to ruminate about the duties involved in event planning. You need to do this before investing in education and training courses. The duties can include working with different types of people such as entertainers, caterers, and decorators as well as locating the best venues, designing invitations, and creating guest lists.

Aside from that, with a social media photo booth rental from Keshot, you can create fun-filled brand experiences that people love to share, and build awareness by promoting a positive online presence for your business.  Click here to see more details and get started with your event planning business.

Bear in mind that you may need to do all the research and footwork in behalf of your client. Be ready for everything and anything especially when dealing with different types of clients.

Evaluate Your Own Abilities

This is another essential step in starting an event planning business. You need to remember that your job is demanding and strenuous, and you need to assess if you are suitable for the job. You need to be happy to interact with people even at odd hours.

Ask yourself if you are well-organized, detail-oriented, and creative. Being organized is a necessity in this career as you are expected to be responsible for making events smooth running. You also need to determine if you can handle pressure well if you can work as part of a team, if you are comfortable working with technology, and if you have a good business acumen.

Determine Your Market

Since the event planning industry is so broad, it’s best if you try to find the right niche based on your experience, knowledge, and skills. For instance, you might just want to handle corporate-related events like conventions, corporate meetings, trade shows, and the like. Sometimes, catering to different kinds of events lessens your chance to become known as one of the best event planners in the industry.

Do Research on Your Chosen Market

Doing research on your chosen market is one of the best ways to determine your potential clients. This will help in determining their needs and wants. This is done by most successful businesses today, not only those in the event planning industry. Market research involves determining your competitors and the amount of competition in the market so you know who your major competitors are and why at the same time. It’s recommended to check your competitor’s website, their services, and their rates, and find out any other pertinent information.

Why Research?

Research shouldn’t be treated as a way to compete with them, but it does allow you to learn from them, as they’ve been in the business longer than you. Innovative ideas can also step up from doing market research. Try your best to organize your files so you are certain that you don’t keep unnecessary data. Don’t spend too much time doing this as you might forget about other necessary things you have to do to establish your business.

Ways to Do Your Research

There are different ways to do your research. You can use the Internet. It’s one of the easiest ways to obtain information—with just a few clicks, you have access to tons of resources. You can also use books, magazines, or the newspapers from your local library.

These resources will provide you with important information such as trends, sales, census, trade, and the like. You can check the yellow pages too for information regarding current businesses under your chosen niche, so you know who your competitors are. Another way is going through the extensive research conducted by students of business-related courses from a certain college or university.

Determine the Needed Information

To avoid consuming too much time on collecting information, it’s recommended to decide on the type of information you want to collect. For instance, you might just need to gather information on market share, demographics, trends in your chosen field, size per market, your competitors and the amount of competition, consumer trends, potential growth, and so on.

Allotting Necessary Resources

This doesn’t only pertain to allocating a specific amount of money for starting up your business.

This also pertains to the people and materials you need. For instance, if you’ll be establishing a business with a family member or a friend, you might want to delegate the tasks and responsibilities. He or she can do the market research via the Internet and the yellow pages while you visit the local libraries or schools. You should also determine the amount you’ll spend on the necessary basic and unique materials based on the niche you have chosen.

Analyze All the Information You’ve Gathered

Once you’ve done collecting data, be sure to study the information you have gathered well. Did you choose the right niche in the event planning industry? If yes, what was it? If no, which niche should you choose and why? With sufficient information and analysis, you’ll be able to determine which niche you should choose and the types of services you’ll offer, including rates for those services.

Get Started

You need to register your business first, and you can do this by checking what type of licenses and permits your municipality and state required for the business. While you are looking for clients, you can help with community events and even private parties. Your efforts will actually be paid off in the future as people will remember your services and your work. You can also start networking and introduce yourself to the world as an event organizer. You may join professional organizations and attend events and seminars to expose yourself to potential clients.

Starting an event planning business can be both exciting and difficult, and you need to conceptualize, gather your thoughts, and give your best shot at every step that you make while building the business. You are free to make mistakes, but you should also learn from them.

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Google announced its initiatives to try to “take off” the users of their phones

The company admitted the behavioral problems that can generally spend several hours in front of the screen and, although it may harm your business, presented features that seek to avoid technological addiction

Google presented its initiative of Digital Wellbeing (Digital Wellbeing) on Tuesday, with which it seeks to reduce dependence and addiction to the screens and the technological connection by users, in what is called FOMO (Fear of losing something, for its acronym in English).

Although the American company could benefit from the increased use of equipment, it also seeks to detach itself from the accusations of being one of the generators of these behaviors.


The technology firm introduced new features that help users not to constantly look at their devices, as well as to generate awareness about the time they spend with their eyes on them.

Sundar Pichai, CEO of the company, lamented in the annual conference of developers that there is ” a growing pressure that drives to respond immediately” to cell phone impulses (such as notifications from a variety of applications). In that sense, he added that the company “has the responsibility to do things better” and even move from MOFO to “the joy of losing something”.


The phones with Android will begin to indicate the time that the users dedicate to the applications, a figure that can surprise more than one, which can lead to generating awareness after the impact. In addition, it will list the number of notifications sent by each app, since each signal “forces” the user to return in front of the phone.

In this line, the user will have the option to set time limits for certain programs. For example, someone could fix that 30 minutes is the maximum time that should be dedicated to Candy Crush per day, and the system will try to help not to pass that figure.

The phones will also have the “Shush” function. Once configured, flipping a phone with the screen down will activate a mode similar to flight mode, silencing notifications (with the exception of, for example, certain users in case of emergency). Thus, sitting down to eat with friends will not have numerous interruptions as usually happens.

The figures with the use of each application

“Digital well-being is going to be a long-term issue for us,” said Sameer Samat, product manager at Google, at the conference.

Also, some applications, such as YouTube, will issue ” pause reminders ” if the user spends too many hours in front of them. “Maybe it’s time for you to take a break,” recommends one of the messages.

The video platform works with advertising, so Google earns money directly proportional to the amount of time spent. Even so, the company seeks other purposes. “We are creating tools and functions that help people to have a greater understanding of their technology use, to focus on what matters most, disconnecting when needed and creating healthy habits for the whole family,” the California company said in an official statement…

The new Android, in addition, will seek to reduce the number of notifications that it emits, either activating the sound only for those that it considers more important, or grouping those that are similar.

To help you fall asleep, a more difficult task when using the cell phone in bed, in Android you can also set a time when notifications will be reduced and the brightness of the screen will decrease, as well as a gradual change to lower the colors towards a grayscale.

Finally, he also launched the Be Internet Awesome campaign, dedicated to minors, to encourage healthy habits of “digital citizenship” in a safe environment. In that sense, parents can also set time restrictions for WiFi connection on their children’s devices.

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Instagram Survey! Stories posting by influencer is overwhelmingly seen by companies

In August 2017, Instagram Stories was introduced and it has been one year. Although advertisements can be advertised in Stories, there are still a lot of people who are still fumbling in how to utilize it or have not actually felt the effect so much even with a lot of effort.

Since the company, New York City-based software company Delmond started to offer Instagram analysis tools in August, we have observed more than 800 Instagram accounts to explore trends and best practices of Stories posting, We are reporting. The following is the trend.

Table of contents

  1. The story’s viewing rate is high, and the brand seizes their interests
  2. It is the influencer that leads to Instagram Stories
  3. The relationship between the completion rate and the number of stories posted
  4. Are the points during the afternoon and night time?
  • Stories’ viewing rate is high, brands are grasping their interests

Especially brands and influencers are convinced that Stories contributes to their reach and engagement. However, it seems that the penetration rate on the business side is still low as it is now. Of the more than 800 accounts surveyed, the number of accounts that story has been posted within the past 30 days (in October) is only about 16% of the total.

  • Instagram Stories leads are influencers

What Dermond gauged as a highly valuable metric for analysis was the completion rate (percentage of those who saw Stories posts from the beginning to the end).

As you can see from this graph, the completion rate of story post submissions by influencers is over 80 %, followed by entertainment industry and sports industry accounts accounted for 67%. Similarly, in Japan, influencers tend to be more active in utilizing Stories posts than corporate accounts, so they are surprised at the fact that stories posting by influencers lead across all industries as much as possible It seems no problem.

  • The relationship between the completion rate and the number of stories posted

The graph below shows the relationship between the completion rate and the actual contribution number of Stories posts.

Stories posted 0 to 10 and completion rate of about 70% of the time was, 11 ~ and 20 when you post about 65%, completion rate as the number of posts is going to increase is gradually decreased but will continue , It seems that there is a temporary rise in that rate when it exceeds 60 posts .

There are only a few samples of accounts that are posting more than 60 Story’s posts, but create a flip cartoon-like creative with story postings divided into several times, such as ” Chipotle ( Chipotle )” which offers Mexican grill in North America Case too. They are thought to be attributable to this completion rate. In the future, I would like to pay attention to the method of using the story.

  • Are the points during the afternoon and night time?

From the posts that pull out the completion rate of 70% or more, Delmond says the time zones “12 pm – 7 pm” and “8 pm – 12 am” are suitable for story posting.

In SNS marketing and account management discussion about recommendation posting time is of great interest, but always keep in mind that strong content surpasses subtle content posted on best day and time It is necessary to put it.

Although the results obtained from these surveys are not necessarily certain, it seems to be one of the useful things to consider for future use of Instagram Storie’s posting.

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Hitting confidence in Facebook will not affect your advertising revenue

The news and the false profiles have undermined the confidence of users in this social network. However, the advertising revenues of Mark Zuckerberg’s company will not be affected by these reputational problems, according to an eMarketer analysis. eMarketer cites a survey by The Verge and Reticle Research to explain the impact that the constant problems of public perception have had on the brand. According to the survey applied to US Internet users, the level of trust in Facebook is lower than that of banks and some other competitors in the technology industry such as Amazon, Google, Microsoft, and Apple.

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The survey concluded that the only company Facebook could overcome in terms of trust was Twitter, another of the social networks affected by the spread of false and irrelevant content. When analyzing the degree of popularity of the social network among Internet consumers, the survey once again left Facebook in a bad position compared to its competitors. According to eMarketer, Facebook has been the object of harsh criticism for allowing also the massification of “offensive content and facilitate the purchase of discriminatory advertisements”.

The Verge and Reticle Research, for example, determined that only for 25.2% of the respondents the News Feed on that social network seemed more interesting compared to a year ago. While for 14.8% they found the content of their News Feed less interesting or relevant, and 29.9% did not even have clarity about it. Given the discussion regarding the relevance of social networks, today several analysts and founders of these companies even wonder if these communication channels have lost their way. In the case of Facebook, an evident transformation has been noticed since its first known version in 2005, which managed to unseat the popular Myspace from the first place in the audience.

Mark Zuckerberg, the founder of that social network, said recently that he would reverse many of these changes by prioritizing the contents of friends and family as in the beginning. However, just by announcing these plans, the entrepreneur felt the effects in the market since he would have lost the US $ 2,900 million at the close of the day of this Friday, January 12. Already at 1 in the afternoon in New York (USA), there was a fall of 3.6% in the value of the shares of the giant social networks. Due to this situation, Mark Zuckerberg lost the US $ 74,400 million of his fortune calculated in Bloomberg Billionaires Index.

The challenge of Facebook is large scale and everything points to his Achilles heel are fake content.

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Quoted by eMarketer, Society for New Communications Research of the Conference Board (SNCR) concluded in a survey that 73% of users want social networks to lead the fight against this type of content. eMarketer concludes that despite these challenges Mark Zuckerberg’s social network will continue to be a leader in social media advertising. In fact, it estimates that it will obtain the US $ 21.57 billion in advertising revenue only in the United States during 2018, while newspaper advertising will reach only US $ 10.7 billion.

This level of spending would be equivalent to 83% of the total resources allocated to advertising on social networks in that country, according to calculations by eMarketer. To get an idea about the power of Facebook, eMarketer states that this same year Snapchat will raise the US $ 1,180 million in advertising revenues in the United States and Twitter US $ 1,160 Twitter. The marketing firm based in New York (USA) concludes that the social network Facebook faces even more challenging challenges in 2018. “Regulators have indicated that it is likely that the company will face stricter scrutiny on issues such as user privacy and tax declaration policies, ” says eMarketer.

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Zuckerberg admits that Facebook made “mistakes”

“We have a responsibility to protect your data and if we can not, then we do not deserve to serve them,” said the founder and president of Facebook.

Facebook founder and president Mark Zuckerberg on Wednesday referred to the scandal of massive data leakage that surrounds his company several days ago and on which he had kept silent.

“We have the responsibility to protect your data and if we can not, then we do not deserve to take care of them. I’ve been working to understand exactly what happened and how to make sure this does not happen again. The good news is that the most important measures to prevent this from happening again were taken years ago. But we also made mistakes, there is more to be done, we have to intensify and do it, “Zuckerberg said in a statement published in his state on the social network.

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The company’s shares fell about 7% on Monday after a series of journalistic investigations were published saying that the Cambridge Analytica consulting firm had undue access to the information of 50 million Facebook users in the United States… The collapse followed on Tuesday, with a fall of 2.56%, bringing its losses close to the US $ 60,000 million.

The data would have used them for commercial purposes and to influence political contests, in particular, in the election of Donald Trump as president of the United States in 2016.

In his statement, Zuckerberg recalled how the social network was born, with the vision that “more applications are social.”

In turn, he explained how a personality test application was created by Aleksandr Kogan, a researcher at the University of Cambridge. That function was installed by about 300,000 people, who shared their data and “some of their friends’ data”. He also assured that due to the way the social network worked at that time, Kogan could have access to millions of data.

He also explained that in 2014, in order to avoid abusive applications, the platform had changes to limit in a “drastic” way the data to which the applications could access.

“The most important thing is that applications like Kogan could no longer ask for information about a person’s friends unless their friends had also authorized the application. We also demanded that developers obtain our approval before they could request confidential data from people. These actions would prevent any application like Kogan from accessing so much data, “he said.

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Zuckerberg acknowledged that in 2015 he received warnings from journalists of the British newspaper The Guardian, that Kogan had shared their application data with Cambridge Analytica. According to him, at that time they banned Kogan’s application and demanded that they formally certify that they had erased the data they had improperly acquired.

However, according to the president of the social network, his company was surprised by the recent reports of The Guardian, The New York Times and Channel 4 television, in which it emerged that Cambridge Analytica would not have eliminated the data as it had certified.

He described this situation as “a lack of trust” between Kogan, Cambridge Analytica, and Facebook. But it was also a “lack of trust between Facebook and the people who share their data with us (…) we need to fix that.”

Finally, Zuckerberg declared himself “responsible” for everything that happens on Facebook and promised his users a better use of his personal data.

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BlackBerry sues Facebook for patent infringement

The Canadian company Blackberry filed a patent infringement lawsuit Tuesday in a federal court in California against Facebook and its subsidiaries Instagram and WhatsApp, which accuses it of using its messaging encryption and notification technology.

In a statement sent to Efe, the Canadian company said it had a “strong claim” against Facebook for infringing its “intellectual property,” adding that it seeks a legal and appropriate solution to “several years of dialogue” for the good of its shareholders.

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The BlackBerry seeks a court order to force the company founded by Mark Zuckerberg to close applications and sites, including Facebook, Facebook Messenger, WhatsApp and Instagram, in addition to an unspecified amount of damages, according to Variety magazine.

According to the lawsuit, Blackberry claims that Facebook and its subsidiaries have created messaging applications that use seven of their patents in areas such as security, user interface and battery efficiency, although it has also been open to collaboration.

The brand founded in 1984, which dominated the mobile phone market a decade ago and now focuses on software and cybersecurity services, said in its note that it has “a lot of respect for Facebook and the value they put on the message capabilities, some of which were invented by the Blackberry. ”

“As a leader in cybersecurity and integrated software, Blackberry’s perspective is that Facebook, Instagram, and WhatsApp could be great partners on our way to a secure and connected future, and we keep keeping them open,” he said.

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For its part, Facebook responded to the news of the process through its Deputy Executive Director, Paul Grewal, who told the portal “Recode” that this legal action “sadly reflects the current state of the message business” of the Blackberry.

“Having abandoned its efforts to innovate, Blackberry now seeks to tax the innovation of others. We intend to enter the dispute,”

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Thai condemns murder of daughter on Facebook

A Thai spokesman on Facebook Live reported the murder of his 11-month-old daughter and later his suicide, Thai officials said on Tuesday, adding to pressure for the social network to contain such images.

A Facebook spokeswoman told Efe that the video was deleted from the social network despite the fact that it took the app’s developers around 24 hours and the images have been seen hundreds of thousands of times by people around the world.

“This is a horrible incident and our hearts are with the victim’s family, there is no place for acts like these on Facebook,” said a spokeswoman for the social network, which has more than 1 billion users.

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Phuket Police said Wuttisan Wongtalay, 20, filmed in two videos that posted on Facebook the death of his daughter, hanged in a hotel, and then do the same.

One of the videos shows how Wongtalay launches his daughter from the roof of a hotel in Phuket and then regains his body.

Relatives of the victims witnessed the transmission of the crime and warned the local police, who found the dead bodies of the father and the girl.

Thai authorities believe his father believed the girl’s mother had a lover.

The first video was seen 112 thousand times, while the second video had 258 thousand views.

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Thai law enforcement officials said they had warned Facebook to delete the videos, which were also posted on Youtube by other Internet users, from where they were deleted 15 minutes after users denounced the content as inappropriate.

This fact puts pressure on Facebook to impose measures to detect and erase as fast as possible violent content or crime after a man killed a pedestrian in Cleveland (Ohio) two weeks ago and posted the video on the famous social network.

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Social networking becomes risk for activists in Southeast Asia

Social networks are a useful tool for communication, but have posed a risk to activists working in Southeast Asian countries.

Freedom on the internet has been reduced in recent years in countries like Thailand, Malaysia, Vietnam and Myanmar where these people are being chased by ideas they express on sites like Facebook and Twitter.

On Aug. 15, Thai university student and activist Jatupat Boonpattaraksa was sentenced to two years and six months in prison for sharing a profile of King Maha Vajiralongkorn made by British broadcaster BBC.

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The biography, which included controversial aspects of the monarch’s private life, was shared more than 2,600 times in the social network, but the young man is the only one who has been persecuted by the country’s courts.

Jatupat, who before the arrest led several protests against the military junta that has ruled Thailand since 2014, won the Gwangju Prize for Human Rights granted by South Korea in April, but was unable to receive him for pre-trial detention.

Already the activist known as Pai Dao Din was sentenced under the severe lese-majesty law, which provides for imprisonment of three to 15 years for those who criticize or make comments considered offensive to the royal family.

Thailand’s authorities also use internet and defamation law to launch criminal proceedings against activists, according to Sutharee Wannasiri of Fortify Rights.

“We advocate a change in the internet law, which includes prison sentences,” Wannasiri told a conference of the Foreign Correspondents Club of Thailand (FCCT).

According to the activist, the mere fact of “liking” some publications on social networks may already be reason to be questioned and denounced by the country’s police.

At the same conference, Pornthip Hongchai, a peasant and activist from Loei province in the north-east of the country, said that social networks, while helping to communicate with the public, also open the door to reprisals.

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She has been struggling for years against the operations of a gold mine that would be polluting the surroundings of the Wang Saphung district. However, Hongchai and his neighbors often feel helpless in the face of the power of corporations and authorities.

The Burmese Zaw Zaw Latt, who defends religious understanding in his country, denounced in the FCCT that Myanmar police do not investigate the death threats received by him from social networks by radical Buddhist groups.

“If a Muslim writes something like that on the internet, he is arrested quickly,” he said.

Latt has been campaigning for years for the rapprochement of Buddhists, Christians and Muslims in Myanmar. The country is currently experiencing a serious humanitarian crisis because of the persecution of members of the Rohingya minority, who fled en masse to neighboring Bangladesh.

According to the NGO Freedom House, in 2016, Vietnam, where the detention of bloggers critical of the government is habitual, obtained a score 76 (being 100 worse) in the world ranking of censorship in social networks.

In the rest of the region, Thailand received 66 points, Myanmar 61 and Cambodia 52. There is no data on Laos, ruled by a communist regime since 1975.

According to David Kaye, UN Special Rapporteur on Freedom of Expression, there is an increase in the criminalization of criticism of governments in Southeast Asia and an abuse of laws against blasphemy in countries such as Indonesia.

Kaye said that over-regulation of the internet is detrimental to freedom of expression, which he considers essential to ensure development, health and basic rights.

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Iran lives love and hate relationship with Twitter

While Iran’s population is banned from accessing Twitter, the country’s top leaders do not bother to set the example and live a near-love relationship with the social network.

To access Twitter in the Islamic Republic, it is necessary to use programs that circumvent the geographical restrictions, known as VPN, but despite the limitations, many Iranians have accounts in the social network, including President Hassan Rohani himself.

The dual situation creates a continuous debate between the reformist and conservative sectors of the Islamic Republic. Conservatives worry about the “western infiltration” of the country through social networks, which also has blocked Facebook and YouTube.

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This dispute, as well as the incongruity between the censorship and the use of the tool by the authorities, can be closed thanks to the efforts of the new communication minister, young Mohammad Javad Jahromi.

He recently announced negotiations with Twitter to “solve the problems” and unblock the social network in Iran, a decision that, however, depends on the Supreme Council for Cyberspace, which includes members of the country’s most conservative wing.

“Twitter is not an immoral environment that needs to be blocked,” said the minister, who claimed that the censorship adopted in 2009 occurred because it was considered that the social network had “interfered in internal affairs of the country.”

This year, social networks such as Twitter were used to a large extent to call for major protests by the Green Movement against a possible return to power of former ultraconservative president Mahmoud Ahmadinejad (2005-2013).

Despite his role in blocking Twitter, Ahmadinejad opened an account on the social network earlier this year. The @ Ahmadinejad1956 profile has more than 34,000 followers and in it the former president describes himself in a very American style as a husband, father, president and mayor.

In turn, Rohani maintains two profiles. One, addressed to the international public, where he writes messages in English, and another, to the national public, in which he is in Farsi.

Both accounts were opened in 2013 when Rohani was first elected president of Iran. Four years later, the moderate leader had 531,000 followers in the Farsi profile and 693,000 in the English account.

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Rohani expressed in several of his speeches his opposition to censorship on the internet, although at the moment it cannot win this battle of the conservative sectors.

After taking office for a second term in August, the president once again insisted that it was not necessary “to sacrifice freedom for security.”

Who also has a profile on Twitter is the head of Iranian diplomacy, Mohammad Javad Zarif. One of the last messages of the chancellor alerted the United States that the nuclear agreement signed between the country and the Group 5 + 1 – USA, Russia, China, United Kingdom, France, plus Germany – is not negotiable.

Even Iran’s supreme leader, Ali Khamenei, has accounts on the social network, with hundreds of thousands of followers in different profiles posting messages in Farsi, English, Arabic, and French.

According to an Iranian activist with more than 8,000 followers on Twitter, who preferred to remain anonymous, it makes “no sense” to maintain censorship over the social network if leaders use it.

“Almost everyone has already accepted that social networks have a strong influence on the population and therefore can not be ignored,” said the young man in an interview with Agencia Efe.

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“Our authorities use them so much to communicate with the Iranians who chose this medium to relate to people from other countries,” the activist added.

Although the Iranian leaders cannot be indifferent to Twitter, he did not want to evaluate if the censorship will end.

“We have not been able to predict what will happen,” he said, noting that it was important for some sectors of the country to control any source that was susceptible to “immorality or subversion.”

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Facebook launches version of Messenger for children

The social network Facebook announced on Monday the release of a version of the Messenger application aimed at children, in order to provide more security for this audience.

Messenger Kids will work in much the same way as the traditional app, but users will only be able to send GIFs appropriate for their age and will work within an ad-free environment and with an account previously installed by their parents. In addition, parents can add or delete contacts from their child’s account.

Failure to play ads on Messenger Kids means that Facebook will barely collect information from those users. The application will show previous messages for each conversation and display the users with whom there is a higher relationship at the top of the contact list.

The company explained that it paid special attention to the installation of tools to detect abusive content on this platform.

Unlike the traditional version of Facebook, those under 13 will not have accounts associated with the application. The company’s current policy does not allow minors of that age to have accounts.

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The decision of the company to create this version of Messenger is due to the volume of children who use tablets and smartphones. It is estimated that more than 90% of children between the ages of six and 12 have access to tablets and smartphones, according to figures from the Dubit consulting firm.

“In our research, there is always one issue that stands out: parents want to know who they have control of. They want a certain level of control over their digital world that is similar to the level they have in the real world,” said Antigone Davis, principal global Facebook security.

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