A decade of Google: The most significant events from the previous ten years thumbnail

A decade of Google: The most significant events from the previous ten years

Ah, Google. Everyone’s favorite and least-favorite company has had quite the decade, more than earning its spot at the table of the tech elite. It was already among the top 20 largest companies in 2009, owing to years of success from YouTube, Chrome, and others, but in 2019 Google (via its parent company, Alphabet) finds…

Google decade - logo on phone

Ah, Google. Everyone’s preferred and least-favorite company has had quite the decade, more than earning its area at the table of the tech elite. It was already amongst the top 20 largest companies in 2009, owing to years of success from YouTube, Chrome, and others, but in 2019 Google (by means of its parent company, Alphabet) discovers itself among the leading 5 largest companies by market cap.

It’s been an exceptional years for tech as an entire, but Google sticks out since of simply how widespread its influence is. Google has touched (and generally, retreated from) many sections of the tech neighborhood as it grew throughout the years. At this point, it’s been captured with its hand in the cookie jar a lot of times that it’s a wonder it has any hands left.

In spite of these failures, Google is doing much better than ever as we prepare to move into2020 To commemorate a decade of successes and failures, we chose to recall at a few of the most noteworthy events, product launches, failures, and more from the Mountain View business.

2010: Not so modest beginnings

Google Logo AA

The beginning of our timeline here is barely the beginning for Google, which at this point has been around for well over a years. After a fiercely prepared for IPO in 2004, the company went on to launch (or purchase) Google Maps, Android, YouTube, Chrome, and other services that cemented its location as a leader in the tech industry.

Read also: Google Chrome: Its history and increase to market dominance

Google didn’t rest on its laurels, nevertheless, and introduced the Nexus One mobile phone in collaboration with HTC in2010 It ran on Android 2.1 Eclair, but was later on upgraded to Gingerbread It didn’t do nearly as well as the Nexus S introduced later on in the year, nevertheless. The Nexus S was developed with Samsung and although it was still rather flawed it set the stage for later Google gadgets.

2010 also saw the beginning of another occasion that would follow Google throughout the decade: the claim with Oracle It’s focused around making use of open-source code and APIs, and the results might have substantial ramifications for the tech industry as a whole. Google has given that had 2 rulings in its favor, however the most current ruling reversed those two decisions. The battle still rages on today, however the Supreme Court must make a decision at some point in 2020

2011: New services, old CEO

The Chrome OS logo.

2011 kicked off with a major executive shuffle with Eric Schmidt stepping down after 10 years as CEO of Google. Larry Page went back to his role at the head of the business, marking a shift in strategy that tried to remain close to Google’s startup roots instead of becoming another monolith like Microsoft.

Fans of Chromebooks will keep in mind 2011 as the year Chrome OS released. The lightweight, open-source software application powers millions of devices in schools around the world today, and Google stays dedicated to the platform with the current release of premium Chromebooks like the Pixelbook Go

Read also: 8 years on from the very first Chromebooks: Google was best about them

Knowing complete well that the future of its business counted on healthy internet access, Google released its gigabit-internet service Google Fiber in Kansas City in mid-2011 It later on rolled out to eight other areas before further growth was put on hold It was a strong move that attempted other telecoms companies to up their high-speed internet offerings, which was at finest a restricted success.

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In an attempt to take advantage of the massive success of Facebook, Google also introduced its own ill-fated social networks platform: Google Plus The service developed on previous experiments like Google Wave and Google Buzz, however eventually shut its doors for excellent in 2019.

Another significant service was released in 2011: Google Wallet(later rolled into Google Pay). It would be years before it would become anything near to the convenient one-tap payment system Google Pay is today, however the groundwork was begun well prior to Apple Pay made the idea palatable to the masses.

On the hardware side, Google acquired Motorola Mobility for more than $12 billion, although it never ever really maximized the purchase. Google later sold Motorola to Lenovo for less than $3 billion Still, Android’s development was sensational in 2011, and it formally ended up being the biggest mobile OS in the United States

2012: Google Glass falls from the sky

Google decade - Google Glass

The biggest spectacle of 2012 was the release of Google Glass at a launch occasion that included a live sky diving stunt and Sergey Brin giving one of his last public appearances for the company. Google Glass was hailed as the future of tech, however it was rapidly banned from lots of companies over security and personal privacy concerns. It was later on rebranded as enterprise tech in 2017.

On a more favorable note, this was also the year the Nexus 7 tablet was revealed, providing an inexpensive method to sign up with the Nexus family It was the very first device to function Android 4.1 Jelly Bean, which brought a variety of efficiency enhancements thanks to Project Butter

Read also: 7 years after the Nexus 7, what happened to Android tablets?

2012 was likewise the year that Google consolidated its mobile cloud services and digital marketplaces into the Google Play Shop Google’s app market still lags behind Apple’s App Shop, however both grew into big sources of profits for the competing business.

2013: Chromecasts and moonshots

Google decade - original chromecast

Continuing Page and Brin’s penchant for moonshots, Google announced the creation of Calico in2013 The brand-new business would be concentrated on fighting illness caused by aging, although it has yet to produce any tangible drugs or treatments.

Another significant novelty was the Chromecast, which is still a precious product for many around the globe today. At launch, it just supported a minimal number of apps, but for many years it has expanded to practically every streaming service under the sun

Popular RSS reader Google Reader was shut down in 2013, pointing out a weak user base Alternatives never ever truly caught on, which meant that easily manipulated Facebook-style feeds became the standard.

2014: More acquisitions and Andy Rubin’s exit

nest thermostat

This year saw Google make a number of intriguing purchases that broadened its tech reach. The first is Nest, which Google snapped up for a cool $3.2 billion The second is DeepMind, which is concentrated on expert system and contributes to lots of Google product or services via algorithm and machine learning enhancements. Other 2014 acquisitions include Boston Characteristics (later on sold to Softbank) and Waze.

Google also released Android Use in 2014, which would later be relabelled Use OS in2018 It’s seen a number of improvements for many years, but five years later it’s still tough to advise to the typical consumer

Google’s decision to conceal the reason behind Rubin’s exit stays controversial to this day.

The huge occasion of 2014 was the exit of Andy Rubin, who had actually been a necessary ( pun meant) part of the Android team given that it first began. At the time the split was reported to be amicable, however a 2018 exposé in the New York Times revealed that he was displaced over sexual misbehavior claims Google’s decision to hide this reality– and reward him a $90 million payout– remains a significant point of controversy for the company years later, as we’ll see.

2015: A is for Alphabet, G is for Google

U.S.A. Today

Under Page and Brin’s management, Google had ended up being a sprawling empire with tendrils in numerous markets that financiers felt they had no idea what they were buying. To help separate Google’s core organisation from moonshots like Calico and Google Glass, the company restructured itself under a moms and dad company called Alphabet.

Google’s core organisations were split from moonshots in the 2015 restructuring.

Google, Android, YouTube, and other core services would be grouped together, and all other business would be run as separate subsidiaries of Alphabet. Sundar Pichai was called CEO of Google, with Page moving to CEO of Alphabet. For completion user, virtually absolutely nothing altered.

2015 likewise saw the launch of Google Fi, which is a cost effective carrier strategy that switches in between networks to provide customers the very best coverage. Since 2019 it’s still running, although it’s still restricted to subscribers in the United States.

The Nexus line joined the Google graveyard this year, with Google teaming up with Huawei and LG for the final gadgets in the lineup, the Nexus 6P and Nexus 5X, respectively. It was the launch device for Android 6.0 Marshmallow, which is still somehow used by more than 10%of Android users around the world

2016: Google’s modern technique revealed

google pixel xl

2016 was a big year for Google. With a renewed concentrate on core business under Sundar Pichai, it’s the year that a number of the big elements of its present technique concerned fulfillment. The most significant developments remarkably can be found in the hardware department, with the Made by Google team pushing out the Google Pixel and Pixel XL and Google Home— both armed with the smarts of Google Assistant

The Google Pixel lineup changed the Nexus line, but Google took a lot more hands-on technique with its advancement (although they were still manufactured in cooperation with HTC). It had a sharp focus on electronic camera performance, user experience, and incorporating the latest Google magic, all of which might just be achieved by taking direct control of advancement.

Read also: Google hardware: Where Google leads and where it lags

One of those pieces of magic is Google Assistant, which debuted earlier in the year along with the Google Home wise speaker. It built on its predecessor Google Now, and regardless of being released two years after Amazon’s Alexa and 5 years after Apple’s Siri, it’s now one of the prominent voice assistants on the marketplace.

To refine an even sharper focus on Google’s core organisation, 2016 was likewise the year that self-driving car company Waymo was spun off into a standalone business under Alphabet. It stays among Alphabet’s more successful non-Google businesses to date, with an automated taxi service test introducing in Phoenix, Arizona in 2017.

2017: The Pixel 2 and the start of major legal troubles

google pixel 2

2017 was a fairly quiet year for Google after the significant shake-ups of2016 In an attempt to build on the (relative) success of the very first Pixel phone, Google invested over $1 billion on HTC’s hardware division. In addition to the proficiency (and intellectual property) included in the offer, it also offered Google a grip in Asia for the first time in its history.

Read also: Google’s other hardware acquisitions: Where are they now

When it comes to the devices, Google produced a premium Chromebook in the form of the very first Pixelbook and two brand-new wise speakers– the budget friendly Google House Mini and the not-at-all-affordable Google Home Max These would go on to become staples of the Made by Google household throughout the following years. The Google Daydream VR headset and the Google Clips video camera … would not.

In the phone department, the Pixel 2 and 2 XL were worthy successors to the very first Pixels, and solidified Google’s supremacy in electronic camera software. Its electronic camera would be top-dog until the following year, and recent electronic camera updates like Night Sight still make it a strong contender in 2019

However, the phones weren’t without debate. Screen concerns, a relatively dull design, and the removal of the headphone jack brought heavy criticism. The headphone jack concern is especially bad, considering that Google buffooned Apple’s iPhone 7 for doing the exact same thing a year earlier. Plus, it didn’t consist of USB-C earphones in package and Google charged more than twice as much as Apple for an additional earphone adapter at launch.

The Pixel 2 got rid of the earphone jack, despite Google buffooning Apple for doing the exact same thing a year earlier.

It wasn’t all good news beyond devices, either, with Google getting slapped with a massive $ 2.7 billion antitrust fine by the EU It was the largest fine ever offered by the regulative entity at the time, and it was levied at the Mountain View business for its search results page revealing Google Shopping listings along with (or on mobile, above) other listings.

This was also the year when Google’s sexism scandals began to come to head, with the James Damore memo exposing some uncomfortable concerns with company culture A number of suits were also filed previously in the year declaring that Google didn’t fairly compensate females, which was made even worse by revelations the following year.

2018: Slates, scandals, fines, and walkouts

Google Pixel Slate

In 2018 Google celebrated its 20 th birthday, although at this point it bore little resemblance to the search company it remained in1998 The business continued its Pixel line in the Pixel 3 and 3 XL, which were Google’s most sleek phones to date, building on what made previous Pixel phones fantastic (embarassment about that tub notch on the 3 XL, though).

Read also: Pixel 3 XL redux: It hasn’t aged well …

2018 saw Google expand its clever home offerings with the Google Home Hub clever screen. Google Assistant also got a big upgrade with Google Duplex, which utilizes AI to imitate natural speech patterns to make call for users. It was at first restricted to making dining establishment reservations, however in 2019 it can likewise submit forms online without your direct input by means of Duplex online

It also took a not successful swipe at Apple’s iPad line of product with the Pixel Slate, although the gadget was ultimately too buggy and expensive to advise. Google would later desert development of brand-new tablets entirely, although the Pixel Slate is still offered for purchase.

Google’s 20 th anniversary year was spoiled by scandals and fines.

Despite business side of things running much better than ever, Google continued to be spoiled by a number of scandals and fines. The very first was a massive $ 5 billion antitrust fine by the European Commision, breaking the record set just a year earlier. This time the infraction pertained to pre-installing Chrome and other Google services on Android gadgets, which suppressed competition from other browsers and online search engine.

As if that wasn’t enough, 2018 was likewise the year the Andy Rubin story broke, resulting in massive worker walkouts at Google areas around the world to demand change. Worse yet, the organizers of the walkout claim to have actually been the target of retaliation from the company, leading at least one to leave the business less than a year later.

Other scandals to make the headlines in 2018 were Google’s commitment to introduce a censored search engine in China and work on AI agreements for US drones, both of which the company nixed when it was hit with bad press.

2019: Less expensive Pixel phones, Google Stadia, and Sundar Pichai’s ascension

google pixel 4 vs pixel 3 vs pixel 3a 3

2019 marked the very first major shift in Google’s hardware method given that 2016, with the release of the mid-range Pixel 3a and Pixel 3a XL mobile phones. These brought essentially everything that made Pixel phones fantastic down to an economical rate. Meanwhile, the Pixel 4 continued to press new software application limits, in spite of running into a number of the same mistakes as previous versions

Read likewise: Finest of Android Awards 2019: Our Editors’ Option pick is …

Google likewise took the opportunity to rebrand two of its most popular items in2019 The most recent variation of Android dropped the traditional letter, which would have been the frustrating Q, for the more traditional numerical approach. The Android 10 rebranding was far more than a mere name change nevertheless, with an updated logo and color pattern unveiled as well.

The other major rebranding was more of a merger, with the Google House and Nest brand names combining into Google Nest Nest was technically fully combined into Google in 2018 however the first products to bear the new name were the Google Nest Center Max and Google Nest Hub (formerly Google Home Center).

Read likewise: 2020 will be a year of refinement for Android phones

2019 likewise saw Google reveal a brand-new cloud gaming service called Google Stadia, which allows users to play AAA games using just a controller and an internet connection. When the service launched for early adopters in November, it was missing out on a variety of promised features, and it’s uncertain whether the totally free variation launching in 2020 can make up for such a rocky start.

In a somewhat surprising relocation, Larry Page stepped down as CEO of Alphabet in late 2019, with present Google CEO Sundar Pichai slated to take over the role. This implies that both Google and Alphabet will be run by the very same person, calling into question why the 2 are separate in the very first place. No major repercussions have appeared since yet, however the results of such concentrated management will likely be felt in 2020.


That’s it for our brief appearance back at Google’s previous decade. What significant events stand out to you? Let us understand in the comments below!

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