With 30 seconds of this habit, you will have a bright future

When you feel that you are wasting your time on social networks or at the end of the day you think that time flew by, then stop and take advantage to change bad habits.

We can say that in the technological era we were never so connected and we have huge opportunities. For example, with the birth of the Internet, it seemed amazing to be able to send an email to that person in seconds when the letters took at least 10 days and a month for a friend who lived on the other side of the world.

Or what to say the electronic commerce where a person can buy from wherever he is what he wants and have it shipped from anywhere. We can even listen to our favorite music from the cell phone without saving any playlist in the phone memory. Those are just admirable examples of the era we live.

But also, the digital abuse takes us away, we abstract and we become robots that look at the cell phone or the computer all the time. It has happened that many people are unproductive because they spend more than 4 hours on social networks. Being addicted to what happens on Facebook, Twitter or Instagram leave their work obligations and do not produce. Or at a meeting, they do not pay attention to the commitments made and that can delay a whole project and put the company at risk.

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That does not have to be like this …

So it is not a problem of technology, it does not have to be good or bad, it is the use and abuse of it that complicates our way of relating to others and we are the ones in control. It is simply to stop spending so much time connected and learn to enjoy other things in life.

A study by the firm Sodexo Colombia concluded that Colombians associate aspects of time, family and tranquility more with Quality of Life. According to a survey carried out on social networks for different population groups, 87% of the people responded that Quality of Life is compenetrate to share as a family. 34.1% indicated that it refers to having a good job; 32.2% associated it with health; 22.5% with having a good salary; and 21.7% with having purchasing power.

Additionally, when asked to name the first term that comes to mind when thinking about Quality of Life, 17% said Tranquility; 15.57%, Well-being; 11.95%, Happiness; 10.14%, Time; 5.79%, Stability; 5.07%, Family; 4.34%, Health; 4.34% Balance and Balance; 2.53%, Evolution; 2.89%, Economic Solvency; 1.81%, Freedom; 1.08%, Comfort; 1.08%, Satisfaction; and 17.32%, referred to other terms.

“It is evident that people ponder issues such as time to share with family, happiness, stability, and health, and to that extent, it is important that the development plans of people within the companies include activities that strengthen these areas of human development “, explained Adriana Salcedo, Country President of Sodexo Colombia.

But how to achieve quality life?

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A simple daily exercise or take the reins and change that annoying habit of watching television or sticking to the cell phone can consistently improve your future. Pay close attention to what it is because it may seem simple but very difficult to reach since you can be reading this from a screen. It’s about dropping that device and taking a sheet from a notebook to do the following.

Take only 30 seconds of the day to write down in your notebook what conclusion you reached and what you can do to improve. The advice comes from an article written for Weforum.org by Pilar Jericó, taken from El País newspaper in Spain on how to learn from the books we read, the classes we take, the advice we receive. As it happened to her, everything was forgotten as if by magic and the next day she could barely remember what it was like.

She says that with 30 seconds the future can be drastically improved and, after each meeting or class, after a book, we must briefly write down our conclusions.

“It is not about collecting the main points or a summary of what has been lived,” says the author, “because surely we will forget. We have to write our reflections and “hot”, without waiting to get home. And the reason for doing it is that we work with two types of memory: the work and the long term, “he explained.

We have to do it that way because working memory is consciously activated when we do something. It is located in the prefrontal cortex and is capable of containing four pieces of information at the same time (it was previously thought that there were seven). Only a small portion of what goes into our working memory we are able to take it to the long-term, which stores memories and information for years.

The reinforcement so that an information remains in time is to work it in a conscious way, selecting the essential and reviewing the conclusions from time to time. These conclusions or ‘chunks’ (as they say in the language of neuroscience) are a piece that acts as ingredients to make future decisions. And he supports his argument with examples of successful people who have this habit.

Anxo Pérez, a Spanish businessman with a great career, speaks 9 languages and plays 9 musical instruments. Since he was 16 he started with languages and has several books about his success. The key to everything is that when you get into a language you take a notebook and just write down the words you think are essential. He does not leave his notes and review them every day. This forces us to discard, focus only on the pieces of key information and get to speak several disparate languages such as Chinese and Russian.

Another bright person who met Jericho, ended each meeting with a question ‘What have we learned today?’ and the assistants reflected on the conversation with him and also wrote down everything in a small notebook. This is something that you can do with yourself and with your children, to help them remember what they have lived and train their minds, to relativize their mistakes and understand that everything can be an opportunity to learn and improve.

The habit of 30 seconds is not only to take notes and notes but to think what is central to the experiences lived, to point them out and review them daily. You will see that with a support such as a notebook or a mobile application you will be able to remember the good things and go back over the bad things to recognize what went wrong when you had errors.

How to increase sales of your mipyme in the tourism sector?

2018 has broken historical records in visits of foreigners to Colombia so that its tourist activities business can get to see great profitability, especially if it is encouraged to transform digitally.

The tourism sector is one of the most competitive in the country, but at the same time, one of the fastest growing year after year. In the first quarter of this year, the sector’s share of GDP was 6.9 %, while in 2017 it was only 1.6%, a growth that leaves any economist speechless.

In addition, purchases of goods and services by non-resident travelers reached $ 3,530 million dollars in the first half of this year, 12% more than in the same period of 2017.

Entrepreneurs in this sector have seen large multinationals such as Airbnb and Booking reached a strong reception so that small and medium entrepreneurs have a great challenge: to become a digital world.

And the figures show that it is a reconversion that is needed most urgently. According to figures from Migración Colombia, during the whole of 2018, a total of 3.1 million foreign visitors entered the country.

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Paula Cortés, president of the Colombian Association of Travel and Tourism Agencies (Anato), affirms that, “if the trend continues in this way, we would close the year with a figure higher than 4 million foreign tourists, based on data from Migration Colombia, that is, an increase of 19.5% when compared to 2017, whose figure was 3.3 million people “.

Achieving digital transformation

Pablo Mendoza, CMO and Business Intelligence Manager of the A3SEC Group states that in order for your business to succeed in this challenge it must take into account 5 essential factors: think digital, build efficient business models, put the customer at the center of the entire strategy, employ open source technologies (collaborative) and exploit Big Data opportunities . “Who does not digitize and reinvent, in a short time will end up being irrelevant,” he says.

Therefore, initiatives that encourage entrepreneurs to modernize are essential. Eduardo Maldonado, general manager of Tourbitz, software for tour operators, affirms that “an important problem is that SME tourism entrepreneurs continue to carry their entire operation in pencil and paper or at best in Excel. They have a lot of information that they keep filling by hand and that makes their operation complicated, prone to human errors and have slower response times by international standards. ”

In 2017, the Tourist Information Center of Colombia (Citur) accounted for 27,206 tourism service operators in the country, from travel agencies and accommodation and lodging establishments to theme parks and tour operators.

And although the look always tends to go to the hotel sector, the tours and activities are one of the main interests of foreigners who seek to know all the ecological, cultural and gastronomic wonders that the country offers.

“It is one of the most dynamic segments of the tourism sector with a lot of potentials, in 2020 there will be almost 180 billion dollars for this market worldwide where 20% will be transacted online , and in Latin America we see that The number of online transactions of this type of companies is in the order of 5% “.

For this reason, Maldonado decided to create this platform, after having made part of Procolombia and seeing all its potential. “We want to help the tour operators in the whole issue of digital transformation in an integral way. Many times we talk about this and we think it is to have a website with a shopping cart but it is really much deeper, is that through technology we can leverage the operation to scale the business orders to larger magnitude, “he says.

How does it work?

In the portal, tour operators can upload all the inventory of tours they have available, focused on standardized activities such as a gastronomic tour in Bogotá, departures in the Coffee Region, trekking in Salento, Quindío, hiking in the snow park in Manizales, or bicycle tours in Medellín.

People can start to transact through a module that in less than 5 minutes allows them to give a quote, which is quite efficient because the old-guard businesses tend to take between half an hour and an hour to deliver a quote. Then they send the client a payment link so that the person can make the transaction.

“When you buy, you automatically generate an invoice for those companies that are a common system, an equivalent document for those companies that are simplified, we create electronic tickets, we allow you to see the reservations through a calendar view , we let you have reports of all transactions and also analytics in real time “.

In the future, entrepreneurship hopes to be able to involve also suppliers, such as the guide, transport and in some cases for tours that are longer than one day, hotels. “The idea is that once in the reservation we are automatically sending text messages and mail to these providers and Uber type, the first to accept the reservation is the one that stays with it. This looking to automate this process that normally was to pick up a phone and start dialing guide 1 and guide 2, “he says.

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And about the great power that other platforms have, Maldonado, hopes to be able to involve it to give entrepreneurs the opportunity to expand their sales much more. “We want to have integration with Tripadvisor, Viator, Expedia, Get Your guide, which is the leaders of the online tours and activities market in the world to help them also sell from their channels.”

“We also have a widget so that they can have all the inventory they upload to Tourbitz on their own website easily with a cart so that in 3 steps the customer can buy.”

This software currently works with 15 tour operators and has 200 tours on the platform. “This type of companies, do not have too many resources to bet on technology, then the model we have been working with is that we do not charge any membership or permanency clause, but it is a pay as you go model, that is, we charge one fee per transaction, and we only start to win at the moment the company starts to win. ”

The platform charges a commission of 10%, but Maldonado says that this will be adjusted until reaching a flexible model where the sales volume will be charged commission.

” Our idea is to reach 10% of the market, that is, to be working with approximately 250 tour operators in Colombia. In sales we expect to close 2019 with more or less one million dollars in transactions “, concludes the businessman.

So you know, if your business or that of your family operates on this front, maybe it’s time you start to reflect on all the opportunities that digital transformation has to offer.

Getting Started with your Event Planning Business

Once you have decided that this is the kind of investment you want to pursue, the next steps that you should take are listed below.

Understand What Your Duties Are

One of the most important things that you need to do first is to ruminate about the duties involved in event planning. You need to do this before investing in education and training courses. The duties can include working with different types of people such as entertainers, caterers, and decorators as well as locating the best venues, designing invitations, and creating guest lists.

Aside from that, with a social media photo booth rental from Keshot, you can create fun-filled brand experiences that people love to share, and build awareness by promoting a positive online presence for your business.  Click here to see more details and get started with your event planning business.

Bear in mind that you may need to do all the research and footwork in behalf of your client. Be ready for everything and anything especially when dealing with different types of clients.

Evaluate Your Own Abilities

This is another essential step in starting an event planning business. You need to remember that your job is demanding and strenuous, and you need to assess if you are suitable for the job. You need to be happy to interact with people even at odd hours.

Ask yourself if you are well-organized, detail-oriented, and creative. Being organized is a necessity in this career as you are expected to be responsible for making events smooth running. You also need to determine if you can handle pressure well if you can work as part of a team, if you are comfortable working with technology, and if you have a good business acumen.

Determine Your Market

Since the event planning industry is so broad, it’s best if you try to find the right niche based on your experience, knowledge, and skills. For instance, you might just want to handle corporate-related events like conventions, corporate meetings, trade shows, and the like. Sometimes, catering to different kinds of events lessens your chance to become known as one of the best event planners in the industry.

Do Research on Your Chosen Market

Doing research on your chosen market is one of the best ways to determine your potential clients. This will help in determining their needs and wants. This is done by most successful businesses today, not only those in the event planning industry. Market research involves determining your competitors and the amount of competition in the market so you know who your major competitors are and why at the same time. It’s recommended to check your competitor’s website, their services, and their rates, and find out any other pertinent information.

Why Research?

Research shouldn’t be treated as a way to compete with them, but it does allow you to learn from them, as they’ve been in the business longer than you. Innovative ideas can also step up from doing market research. Try your best to organize your files so you are certain that you don’t keep unnecessary data. Don’t spend too much time doing this as you might forget about other necessary things you have to do to establish your business.

Ways to Do Your Research

There are different ways to do your research. You can use the Internet. It’s one of the easiest ways to obtain information—with just a few clicks, you have access to tons of resources. You can also use books, magazines, or the newspapers from your local library.

These resources will provide you with important information such as trends, sales, census, trade, and the like. You can check the yellow pages too for information regarding current businesses under your chosen niche, so you know who your competitors are. Another way is going through the extensive research conducted by students of business-related courses from a certain college or university.

Determine the Needed Information

To avoid consuming too much time on collecting information, it’s recommended to decide on the type of information you want to collect. For instance, you might just need to gather information on market share, demographics, trends in your chosen field, size per market, your competitors and the amount of competition, consumer trends, potential growth, and so on.

Allotting Necessary Resources

This doesn’t only pertain to allocating a specific amount of money for starting up your business.

This also pertains to the people and materials you need. For instance, if you’ll be establishing a business with a family member or a friend, you might want to delegate the tasks and responsibilities. He or she can do the market research via the Internet and the yellow pages while you visit the local libraries or schools. You should also determine the amount you’ll spend on the necessary basic and unique materials based on the niche you have chosen.

Analyze All the Information You’ve Gathered

Once you’ve done collecting data, be sure to study the information you have gathered well. Did you choose the right niche in the event planning industry? If yes, what was it? If no, which niche should you choose and why? With sufficient information and analysis, you’ll be able to determine which niche you should choose and the types of services you’ll offer, including rates for those services.

Get Started

You need to register your business first, and you can do this by checking what type of licenses and permits your municipality and state required for the business. While you are looking for clients, you can help with community events and even private parties. Your efforts will actually be paid off in the future as people will remember your services and your work. You can also start networking and introduce yourself to the world as an event organizer. You may join professional organizations and attend events and seminars to expose yourself to potential clients.

Starting an event planning business can be both exciting and difficult, and you need to conceptualize, gather your thoughts, and give your best shot at every step that you make while building the business. You are free to make mistakes, but you should also learn from them.

How to use SNS “LinkedIn” specialized in business · How to make company page Summary

SNS specialized in business “LinkedIn”. It is not yet major in Japan, but overseas, individuals are widely supported by business people, such as spreading personal connections about work and using e-learning for skill improvement. In addition, we are also making use of enterprises, and they are also used for recruitment and marketing, such as acquiring excellent talent and acquiring potential customers.

About such LinkedIn, we will explain in detail how to create a company page for how to use it.

1. What is LinkedIn (LinkedIn)

LinketIn (LinkedIn) is an SNS specialized in business. Under the mission “Support work and careers of professionals all over the world”, I started in the United States in 2003.

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Unlike general SNS that posts hobbies and every day, it is characterized by being able to broaden the work connection such as business partners and clients. In Japan, service has started in 2011, but compared with the world there are not so many users.

2. How can I use LinkedIn?

If you are an individual user, you can connect with people in the same industry or occupation and use it to broaden your personal connections. People thinking about getting a job or changing jobs have the function of gathering corporate information and contacting companies.

Not only the individual but also the company can make the page, it is used for appealing business and service of the company. In addition, there are companies that use it as a tool for direct recruiting because they can reach users who are disclosing their careers and skills.

3. About Paid Plan of LinkedIn

LinkedIn is basically free to use, but there are also four types of the pay plan.

Job hunting plan, as its name suggests, is a plan for users looking for jobs or changing jobs. You can contact a recruiter who is not connected, or you can browse data on applicants for recruitment.

A business plan is a plan for business people who want to broaden their work connections and improve their skills.

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A sales plan is a plan that is useful for marketing activities. You can acquire real-time information on business partners and prospects, and save the profiles of people who are likely to become salespeople.

The recruitment plan can take advantage of functions that are beneficial for the recruitment of outstanding people such as collective management of human resources data and tracking candidates for recruitment.

For individuals who want to use without having to skim the LinkedIn and companies wanting to exploit new customers and adopt excellent talents, it is recommended to utilize a toll plan.

4. How to create a LinkedIn account

LinkedIn can create an account for free. When creating a company page, you need to create a personal account in advance. First, I will show you how to create a personal account and then how to create a company page.

How to use basic information on checking in on Facebook page and how to integrate informal spots

Have you seen the indication “Facebook is in XX (shop/company name)” on Facebook’s news feed? Also, have you noticed the item “Check-in ○” on the Facebook page of the company or store?

Generating services and shop pages on Facebook and sending out information is common, but among the various functions that accompany this Facebook page, the “check-in function” is a function of the store’s PR It is very effective. In this article, I will explain about this “check-in function”.

Table of contents

  1. What is Facebook’s check-in function?
  2. Benefits of Facebook check-in function for companies
  3. How to enable Facebook check-in function
  4. You are checked in to an unofficial Facebook page
  5. Summary

1. What is Facebook ‘s check-in function?

Have you seen the following posts in Facebook News Feed?

Facebook has a “check-in function” that allows you to post your location information when you are at a specific spot.

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How to check in

If you select “Check in” from the options that come up when you click “What are you doing now?” At the top of the news feed, if the GPS function is enabled, the spot information of the surroundings is automatically displayed I will.

If you disable the GPS function or if you do not see the place you want to check in, candidates for entering a company or shop are displayed in “Location”, so if you select the place you want to check in, You can post in information to your news feed.

Operation with the Facebook application is easier, and when you tap the “check-in” mark right under “What are you doing?” At the top of the application, the place where the surrounding check-in possible is automatically displayed So it is done by tapping the place you want to check in and pressing the submit button.

2. What is the merit of Facebook check-in function for a company?

Whether users can check in on Facebook pages can be changed by the settings of the page administrator. So what is the benefit of having a “check-in function” effective for a company?

The best merit is probably the advertisement/attraction effect.

By announcing that users are visiting their own store and their own store and by commenting on their impressions etc., if the “friends” of the user who saw the news feed is interested, or if they had visited before, they will repeat There is a possibility of becoming an opportunity.

In addition, if you have linked check-in spots with your Facebook page, you can expect actions such as interested users checking detailed information and doing “Like” on the page.

3. How to enable Facebook check-in function

We will introduce in detail how to enable “check-in function”.

Step 1: Select “Edit page information” from “…” on the right of “Like”, “Follow”, “Share” in the lower left corner of the cover page of the Facebook page.

Step 2: Scroll the “Edit Information” screen, check “I have an address” at “Address” and enter the address of your company/store.

In order to raise the accuracy of automatic detection by GPS, it is better to enlarge the map as much as possible and adjust the pin so that it overlaps with the actual place.

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Step 3: Check “Add customers to business location (address)” at the bottom of the map and click “Save changes” to complete.

About the category of the Facebook page that can use the check-in function

By the way, the categories of Facebook pages that can be checked in are limited to “company/organization” and “local business” at the moment. If you do not seem to be able to activate check-in, you have to change the category.

When you change a category, as you enter a letter in “Category” at the top of the “Edit Information” screen, the choices will come out, so you can add and change by selecting the best one from them.

In addition, since you can register up to three categories, if you are dealing with multiple services and products, please register them.

When checked in to an informal Facebook page spot

In order to create a check-in spot, you will need a Facebook page, so it’s not common for us to have check-in spots for your company or our store already in the usual case.

In general, however, the user has got to make a spot ahead in order to check-in on their own, will gather a lot of check-in to a spot that has been made earlier than the official spot of their Facebook page is also the case that I am awake.

The problem with this case is that if more than one candidate comes out to the place where you tried to check in, the user misunderstands the one with the larger number of check-ins as a regular spot, and it is only for the informal checkpoint It is a situation that check-in number increases.

We will show you how to deal with this situation.

Integrating informal Facebook pages

First, open an informal spot and click the link “Owner of this spot” displayed in the lower right of the cover photo.

Then you will see a screen of “(owner’s request) (spot)”.

Here are two ways to respond, the first is to integrate this spot on the Facebook certified official Facebook page.

The other one is to become the owner of this spot by following the procedure of telephone confirmation or document submission.

In case of becoming the owner of the spot, upload scans and photographs of public certificates such as “Utility Fee Receipt”, “Business License”, “Tax Payment Certificate”, “Company Establishment Agreement”, and apply to Facebook to approve it is needed.

Acquire certification mark ( supplement )

Even if you integrate informal pages and spots in this way, it is not necessarily the case that another informal spot will not occur in the future.

In such a case, if you acquire a certification mark to prove that your Facebook page is official, it will always be given priority to the top. You can avoid users from checking in to informal pages.

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4. Conclusion

Although it is an effective Facebook page as a place of business information dissemination, by enabling the check-in function, you can expect more efficient advertisement/customer attraction effect.

To make the most of that advantage, you also need to check whether informal pages or informal check-in spots are not made. This is because if you can not direct the user to the Facebook page of your company or store properly, no matter how good information you send, you will be out of the air.

By taking measures to ensure that the user can check in to the official page even if taking some trouble of getting the certification mark and maintaining the spot, information dissemination on the Facebook page will be even more effective I will.

Google announced its initiatives to try to “take off” the users of their phones

The company admitted the behavioral problems that can generally spend several hours in front of the screen and, although it may harm your business, presented features that seek to avoid technological addiction

Google presented its initiative of Digital Wellbeing (Digital Wellbeing) on Tuesday, with which it seeks to reduce dependence and addiction to the screens and the technological connection by users, in what is called FOMO (Fear of losing something, for its acronym in English).

Although the American company could benefit from the increased use of equipment, it also seeks to detach itself from the accusations of being one of the generators of these behaviors.

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The technology firm introduced new features that help users not to constantly look at their devices, as well as to generate awareness about the time they spend with their eyes on them.

Sundar Pichai, CEO of the company, lamented in the annual conference of developers that there is ” a growing pressure that drives to respond immediately” to cell phone impulses (such as notifications from a variety of applications). In that sense, he added that the company “has the responsibility to do things better” and even move from MOFO to “the joy of losing something”.

Measures

The phones with Android will begin to indicate the time that the users dedicate to the applications, a figure that can surprise more than one, which can lead to generating awareness after the impact. In addition, it will list the number of notifications sent by each app, since each signal “forces” the user to return in front of the phone.

In this line, the user will have the option to set time limits for certain programs. For example, someone could fix that 30 minutes is the maximum time that should be dedicated to Candy Crush per day, and the system will try to help not to pass that figure.

The phones will also have the “Shush” function. Once configured, flipping a phone with the screen down will activate a mode similar to flight mode, silencing notifications (with the exception of, for example, certain users in case of emergency). Thus, sitting down to eat with friends will not have numerous interruptions as usually happens.

The figures with the use of each application

“Digital well-being is going to be a long-term issue for us,” said Sameer Samat, product manager at Google, at the conference.

Also, some applications, such as YouTube, will issue ” pause reminders ” if the user spends too many hours in front of them. “Maybe it’s time for you to take a break,” recommends one of the messages.

The video platform works with advertising, so Google earns money directly proportional to the amount of time spent. Even so, the company seeks other purposes. “We are creating tools and functions that help people to have a greater understanding of their technology use, to focus on what matters most, disconnecting when needed and creating healthy habits for the whole family,” the California company said in an official statement…

The new Android, in addition, will seek to reduce the number of notifications that it emits, either activating the sound only for those that it considers more important, or grouping those that are similar.

To help you fall asleep, a more difficult task when using the cell phone in bed, in Android you can also set a time when notifications will be reduced and the brightness of the screen will decrease, as well as a gradual change to lower the colors towards a grayscale.

Finally, he also launched the Be Internet Awesome campaign, dedicated to minors, to encourage healthy habits of “digital citizenship” in a safe environment. In that sense, parents can also set time restrictions for WiFi connection on their children’s devices.

What is Twitter DM bot (Direct Message Chat Bot)? Benefits and Use Cases 6 Selection

Do you know that you can use the features of the chatbot with Twitter’s direct message?

By direct message, it is possible to communicate one-to-one with users and to some extent personalized communication.

Similar chatbots have already been used on LINE and Facebook, but similar images can be used with Twitter direct messages (detailed functions and possibilities are different). If LINE’s auto answer function is used, many people may have used it as a user?

In this article, we will explain in detail about the direct message chatbot of Twitter, the actual use case and the merit of utilizing it.

Table of contents

  1. What is Twitter DM bot (Twitter Direct Message Chat Bot)
  2. Use case of Twitter DM bot
  3. Benefits of using Twitter DM bot (Twitter direct message chatbot)
  4. How is Twitter DM bot (Twitter Direct Message Chat Bot) effective?
  5. Summary

1. What is Twitter DM bot (Twitter direct message chatbot)

Twitter Direct Message Chat Bot (hereinafter Twitter DM bot) is a function that can automatically reply to messages received on Twitter DM.

In 2016 API has already been released for developers, and some developers were able to develop bots.

In the announcement of April 2017, functions such as welcome message and quick reply are updated. As a result, the field not only one specific answer, such as the inquiry of the scheduled delivery of pizza orders and luggage, practical uses can now.

Along with sending text messages as well as location information, companies such as Evernote, Pizza Hut, Airbnb, etc. have used this system for their own services. Because we can freely develop using API, it is thought that various enterprises will continue to use it.

This video is an image when using Twitter DM bot for delivery inquiries. Just enter the tracking number of the package, you will immediately reply the delivery schedule.

In addition, Twitter itself does not call it “Bot (bot)” but uses the name such as “welcome message” “quick reply”.

“Welcome message” and “quick reply”

As a case to utilize Twitter DM bot in companies, you can use reply to specific keywords and use of functions such as welcome message and quick reply.

Twitter What is a “welcome message” in a direct message

A welcome message is a message displayed from the beginning on the DM screen.

When a user tries to send a DM, it always gets in the eyes, so you can deliver the message you want to convey accurately. In addition to self-introduction, greetings, explanation of how to use, etc., various ways of use such as campaign information and corporate brand image can be considered.

It is also possible to display originality content by setting not only text but also images and links.

By setting up such a welcome message, you can lower the psychological barriers of users and expect to be able to start a conversation smoothly.

Twitter Direct message “quick reply”

Quick reply is a mechanism that makes it easy for users to send messages by presenting choices. By setting arbitrary buttons such as inquiry contents and question items, the user can easily send a message by pressing these buttons.

This quick reply function can also be used for promotion tweets displayed on the timeline.

In this way the format with the button in the tweet is called direct message card, you can install up to 4 buttons. A user can send a direct message by simply pushing a button in the advertisement tweet, so it is possible to make inquiries easily.

2. Examples of using Twitter DM bot

Let’s see a case where you actually use Twitter DM bot.

Case 1: NBA (@ NBA)

In the North American professional basketball league NBA account, answer your favorite team, you can introduce Twitter accounts for that team and watch videos about NBA.

It makes a brief explanation with a welcome message, which makes it easier to understand what to do. In addition, the team name is only selected by quick reply function, so you do not have to bother entering.

Case 2: ToysRUs (@ ToysRUs)

In Toys R Us, a toy sales company, it is now possible to inquire about mail-order sales. As you enter the order number, the customer service team will be contacted to help you achieve faster customer support. In addition, users can obtain various kinds of information by choosing inquiries about shops and explanations of birthday members by quick reply.

Case 3: The Economist (@ The Economist)

Economist, which distributes economic and international news, various categories are set as a quick reply option. If you select something that interests you, it will recommend articles that match that category.

In addition to being able to read the article on the linked site, you can introduce the article by tweet. Without searching on the site, you can efficiently search articles you want to read.

Case 4: United Airlines (@united)

With United Airlines account, you can search for flights departing from your current location and check flight information. We utilize the location information sending function installed in April 2017, and when the user shares location information we will present a couple of flights from where we are now.

You can also check the flight status by entering the flight number of the aircraft.

Case 5: The Weather Network (@weathernetwork)

In the Weather Network account that weather information is delivered, we will tell you the weather by entering the region name.

The weather forecast is displayed instantly simply by selecting the current weather, the weather forecast for the time, the weather forecast for the week etc. from the quick reply. Since I will save the region name I entered once, when I want to check the weather next time it is easy to just press the quick reply button.

Case 6: Ask Dyson (@ AskDyson)

AskDyson is an account of Dyson’s customer service team. You can get support by contacting the serial number, address and telephone number of the product you want to contact with DM. We urge users to send DMs to reply, so we can support smoothly .

3. Benefits of using Twitter DM bot (Twitter direct message chatbot)

Although overseas have already used some cases, there are merits for both companies and users when using Twitter DM bot.

Benefits for companies

From the standpoint of the company side, reduction of man-hours for inquiries will be a big advantage.

If you can automate reply to inquiries coming from users as much as possible, you can greatly reduce the effort required by people. If you set simple answers, you can answer automatically if you set answers, and you can respond more quickly than people do. This will shorten the time users wait for a reply and increase customer satisfaction.

Benefits for users

Because you are not a human but a bot partner, users can feel free to contact us then email or phone. There is no need to worry about time and holidays, so it will be a great merit to have a reply soon.

Depending on the settings, DM can be sent even if you do not follow the company account, so it is convenient not to need procedures like adding friends from LINE. Also, if Quick Reply is set, you only need to press the button of the choice, and you do not have to take the trouble of writing sentences.

4. How is usage effective for Twitter DM bot (Twitter direct message chatbot)?

So, if you would like to incorporate Twitter DM bot, what kind of usage can be considered? Let’s think about some examples based on the case.

1. Automate customer support

General questions such as individual necessity are not necessarily enough, Twitter DM bot is enough to correspond. Also, as with AskDyson, the first contact with customer support will be accepted from DM, after that the operator will respond effectively.

Especially if the target layer of products and services is a young generation, customer support using Twitter DM bot is thought to be accepted without resistance.

2. Recommendation of entertainment content

Telling your favorite team in the example of NBA will introduce the Twitter account, it will be easier for users to accept content recommendations tailored to their preferences. The usage of introducing news articles like Economist not only improves the user’s convenience but also makes it possible for companies to accurately deliver contents to target users.

If you answer the question, you tell us recommended music and taught cooking recipes tailored to your taste, and it seems that there are various ways to use it.

3. Utilization of location information

Like United Airlines, it is also effective to utilize location information. The user can obtain information on the current location simply by sending the location information without entering an address etc. This makes it possible to use such as recommending shops located near the place you are at present or providing sightseeing information.

4. Fun Content

If it is an account that has become a character, you can think about how you can enjoy the conversation with the character by devising a reply. Also, is not it compatible with diagnostic content such as fortunetelling and psychological tests, that the configuration that chooses options according to questions?

5. Conclusion

By using Twitter DM bot, we found that both companies and users benefit. Since we had few cases in Japan yet, we introduced mainly examples of overseas accounts, but in the future, the number of companies to utilize in the future may increase.

Twitter that can be connected easily to businesses is easy to receive content of entertainment and retrospect, and Twitter DM but can also be utilized uniquely.

The introduction of chatbots has already begun in LINE and Facebook. For bots other than Twitter please see the following article.

Instagram Survey! Stories posting by influencer is overwhelmingly seen by companies

In August 2017, Instagram Stories was introduced and it has been one year. Although advertisements can be advertised in Stories, there are still a lot of people who are still fumbling in how to utilize it or have not actually felt the effect so much even with a lot of effort.

Since the company, New York City-based software company Delmond started to offer Instagram analysis tools in August, we have observed more than 800 Instagram accounts to explore trends and best practices of Stories posting, We are reporting. The following is the trend.

Table of contents

  1. The story’s viewing rate is high, and the brand seizes their interests
  2. It is the influencer that leads to Instagram Stories
  3. The relationship between the completion rate and the number of stories posted
  4. Are the points during the afternoon and night time?
  • Stories’ viewing rate is high, brands are grasping their interests

Especially brands and influencers are convinced that Stories contributes to their reach and engagement. However, it seems that the penetration rate on the business side is still low as it is now. Of the more than 800 accounts surveyed, the number of accounts that story has been posted within the past 30 days (in October) is only about 16% of the total.

  • Instagram Stories leads are influencers

What Dermond gauged as a highly valuable metric for analysis was the completion rate (percentage of those who saw Stories posts from the beginning to the end).

As you can see from this graph, the completion rate of story post submissions by influencers is over 80 %, followed by entertainment industry and sports industry accounts accounted for 67%. Similarly, in Japan, influencers tend to be more active in utilizing Stories posts than corporate accounts, so they are surprised at the fact that stories posting by influencers lead across all industries as much as possible It seems no problem.

  • The relationship between the completion rate and the number of stories posted

The graph below shows the relationship between the completion rate and the actual contribution number of Stories posts.

Stories posted 0 to 10 and completion rate of about 70% of the time was, 11 ~ and 20 when you post about 65%, completion rate as the number of posts is going to increase is gradually decreased but will continue , It seems that there is a temporary rise in that rate when it exceeds 60 posts .

There are only a few samples of accounts that are posting more than 60 Story’s posts, but create a flip cartoon-like creative with story postings divided into several times, such as ” Chipotle ( Chipotle )” which offers Mexican grill in North America Case too. They are thought to be attributable to this completion rate. In the future, I would like to pay attention to the method of using the story.

  • Are the points during the afternoon and night time?

From the posts that pull out the completion rate of 70% or more, Delmond says the time zones “12 pm – 7 pm” and “8 pm – 12 am” are suitable for story posting.

In SNS marketing and account management discussion about recommendation posting time is of great interest, but always keep in mind that strong content surpasses subtle content posted on best day and time It is necessary to put it.

Although the results obtained from these surveys are not necessarily certain, it seems to be one of the useful things to consider for future use of Instagram Storie’s posting.

How to use Facebook! Basic terminology that starts from scratch

It is no longer a matter for a company to use Facebook. However, for those who do not have the habit of using SNS, there are many things they do not understand.

First of all, for those who are beginners to understand Facebook, I want to know first, like! · We will explain the basic terms such as share and timeline in an easy to understand manner with images.

Table of contents

  1. About Facebook
  2. Terminology related to Facebook
  3. Summary

1. About Facebook

Facebook is one of the world’s most popular social networking services (SNS). Facebook that played a big role in becoming a social network that SNS has deeply penetrated into people’s everyday life. As of 2017, it is a huge platform with 2 billion monthly active users.

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A big feature of Facebook was that registration based on the real name was based, unlike other SNS where handle name was commonly used. The connection of individuals based on such actual situation has expanded, and the use of companies is becoming commonplace now.

2. Terminology related to Facebook

What is a personal page?

This is a personal account page used by Facebook general users. Real name registration is necessary, and friends can only make up to 5000 people. Your posts will be posted in the timeline of your personal page.

Timeline

The timeline is the place where articles, pictures, self-introductions, friends, etc. that I posted so far have collected. Click the username in the top navigation bar to display the timeline.

When looking for people you know on Facebook, we will use this time line’s information to determine if you are really looking for a person.

Friends

You can find friends you know on Facebook and have friends on Facebook. Friends’ posts are displayed in news feeds, and messages can be exchanged.

  • News Feed (Home screen)

This page is displayed when you log in to Facebook. In the news feed, you will see posts from Facebook pages that have become friends or fans. In addition to the news feed, it is sometimes called home screen.

  • Friend Request / Approval

In a friend request, you can approve the user who sent you a request to himself, or you can send a request from yourself by clicking “Become friends” from the saturation function that you might know. Since there is also a function that allows you to search for friends, you can also apply for a request by looking for friends other than those you might know.

What is Facebook Page

Unlike a personal page, you can register with a company name or product name other than your real name. On a Facebook page, it’s good for your page instead of a friend request! You can become a fan. Posts on pages that became fans will be shown in your news feed.

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About page fans

  • Fans (= those who pushed the page to the page)

It is good for the Facebook page! The person who did it is called “fan”. On the page that is a fan, the display on the upper left part of the Facebook page is displayed as “Like” like images.

  • Number of fans

It is good for the Facebook page! It refers to the number of users doing.

About initial setting of page

  • cover picture

It is a big picture at the top of Facebook page and timeline. It is also an image that determines the impression of the first view of the Facebook page.

  • Profile photo

It is a picture showing the owner of the account. It appears on posting and next to comments.

About button operation

  • I like it! button

Like on Facebook! There are two kinds.  It is good for posting! It is a function to convey the response to posted content. On the other hand, this is good for the Facebook page! If you press this button you will become a fan of that page. How nice! Press, to XY friends’ news feed, good for ○○! There are times when posts are displayed in the form that I did.

  • Comment

You can comment on posts on the timeline using letters/ images/icons. For Facebook pages, you can use this function to deepen interaction with fans.

  • Share

It is a button that you can share (share) posts. When you share a post, the corresponding post is displayed on your timeline and it is made public to friends. However, the scope of the disclosure and the place to share can be changed. Share is said to have the most diffuse effect among actions on Facebook.

About posting operation

  • Tagging

This is a function to add friends on Facebook to posts. Clicking on “Post Friend” to “Tag Friend” opens a dialog and you can tag with Facebook by connecting the name of a connected friend.

While inputting, the appropriate friends are displayed in the projection, so you can choose from among them. It is common to tag people who are shown in the posted photos or people introduced in sentences in the post. When you tag a friend, you will see the tagged post on that friend’s timeline as well (you can also set whether to display tagged posts on the timeline or approval system).

About Insight

Reach

It is a numerical value to know how many users have reached the contents sent from the Facebook page. There are the following types of reach

  • Organic Reach

Number of unique users who saw the content on the Facebook page, news feed, real-time feed

  • Reviews Reach

Number of unique users who saw content my friend’s action

  • Paid Reach

Number of unique users who saw Facebook advertisements or sponsored articles related to page content

Engagement rate

The engagement rate on Facebook is also almost identical in meaning, and it is used especially to indicate “the degree of closeness of fans to posts”.

Currently, Facebook has two ways to capture the engagement rate

  • New engagement rate

It is an indicator which can be confirmed on Facebook at the moment, “It is that the post has reached, and” likes “, comments, shares, or clicks on posts.

(Good for posting! · Comment · Number of people who shared or clicked) ÷ reach reach

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  • Old Engagement Rate

This is an indicator that was recognized before the introduction of the new engagement rate, and it shows “How much response was obtained to the number of fans of the whole page”.

(Come on the post! + Comment + share) ÷ number of fans on the page

Impression

It is the number of times a post is displayed to the user. The difference with the reach number is that the reach number refers to the “number of people” who saw posts and advertisements, whereas the number of impressions refers to “times” when viewing posts and advertisements.

Action rate

It is an index obtained by adding “click number” to the numerator of the old engagement rate. Unlike the new engagement rate, it is an index that keeps the denominator constant.

(Comment on + Post + Comment + Share + Clicks) ÷ Number of fans on the page

3. Summary

We introduced terms that should be kept to the minimum in order to use Facebook. Please also look at other glossaries of SNS.

[For beginners] I know how to use Twitter! Basic terminology that starts from scratch

Twitter is a popular SNS that is popular among young people in Japan. There are many cases that companies use for marketing. This time I would like to keep it as a marketer, I summarized basic knowledge of Twitter and basic terms.

Table of contents

  • About Twitter
  • Twitter-related glossary
  • Summary

What is Twitter

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Today, about 45 million people are using it in Japan. In terms of the number of users in the world as a whole, it is over 300 million people, and it is one of the SNSs with many users.

The main function is a simple thing of posting up to 140 characters of text (= tweet) at a time. However, it is more diffusive than Facebook and Instagram because it has the characteristic that the tweet originated by “Retweet” function is diffused one after another to other users.

Also, unlike SNS connected by approval of accounts, it is characterized in that it often follows one’s way (such as favorite registration) users who do whatever they prefer. Because it connects with hobbies and interests, it is one of the attractions that makes it easy to interact with people you do not know at all.

Twitter-related glossary

Here I will introduce the terms frequently used on Twitter with a brief explanation.

  • Tweet

“Tweet” is to post texts, images, videos, etc. on Twitter. You can enter text in the long input field on the top screen. You can post up to 140 letters in one post, and the number of tweets is displayed on the right side of the home screen. Sometimes it is called “tweets”

  • Timeline / TL

When you open Twitter, the screen that appears first will be called “Timeline”. Tweets of others and tweets of others are displayed in chronological order. Following your favorite account will make it appear preferentially like images.

About follow

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  • Follow

When you find a user who tweets your interests and preferences, click “Follow” like an image. By doing so, the tweets you followed will be displayed in the TL in the center of the screen. Following a follow-up similar to a regular subscriber in a newspaper or magazine, you can see that the followers have increased to the other party.

Following is basically done unilaterally, there is no need to approve or accept. Approval is required only when following a keyed (unpublished) account.

  • Followers

It refers to those who regularly read their tweets = followers.

  • Supplement: follow-back

Follow and return the person who followed you. It is called “Follower” for short.

About the basic operation of each tweet

  • Reply (Reply) / tweet

It is a function to reply to tweets. Sometimes it is called “rip” for short.

  • good

It is a function that you can feel empathy with ease to the content you posted. You can also view the tweets you’ve liked ‘at a later time, so you can use it as a favorite list. Just pressing the heart mark makes “Good” complete.

  • Retweet / RT

It is a function that you can feed the favorite tweets to your timeline. Use it when you want to share it with a friend (follower). Just click on the retweet mark. Tweets will spread more and more by being retweeted by many users. This is the function symbolizing Twitter’s “high spreading power”.

  • Quoted retweet

It is a function to tweet with comments to other people’s tweets. In the same dialogue as retweet, in the case of quotation retweet, add your own comment and retweet.

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About other functions

  • Direct message / DM

It is a one-on-one message function. When you click “Message” at the top of the Twitter screen, the direct message screen will be launched. Basically, in order to transmit “DM” it can not be sent unless it is followed by recipients, but if you set it to “Receive from all users” in the privacy setting, even if you do not follow it, A message will be available.

  • Moment function

If you set the moment function to arbitrary Tweet you will be able to browse it at the top of the timeline. You can set moment on your own tweet or tweet by other users. You can also make your own original moment with “Create Moment” on the right side of the screen and tweet it. It is often used for promoting companies and products.